Learn from the Social Media Marketing Model of Intel

According to a report at ZDNet, Intel has been making some exemplary social media marketing moves that could very well be commended as a model strategy for other companies.

We have heard of many companies in the past who have prohibited their employees from blogging. Some have even fired employees for blogging. Because it can easily get out of hand, many companies are afraid of allowing their employees to speak on their behalf in any forum online. Social media networks are here to stay, though, and many employees have become savvy participants, albeit in their individual capacities separate from their professional affiliations.

Intel has decided to capitalize on both social media marketing and any of its employees’ interest in social media networks. In order to ensure that it works in favor of the company, though, Intel has put up a Social Media department and is offering to train employees interested in doing social media marketing through blogs, social networks, wikis, virtual worlds and other web forums. This will definitely enable the company to establish stronger and deeper relationships with its customers, beyond what traditional marketing and advertising can do.

Employees who wish to participate in the program and do social media marketing in behalf of Intel have to be trained and should abide by its Social Media Guidelines. This includes compliance with the Intel Code of Conduct and the Intel Privacy Policy. According to the company, the guidelines will continue to evolve in step with new technologies and new tools in social networking. Employees are expected to keep themselves updated.

Other directives given by Intel to its employees regarding social media marketing include confining themselves to their area of expertise; offering their own views on developments in Intel and the world while observing confidentiality where required; posting only well thought-out and meaningful messages and comments; disagreeing politely; replying appropriately; and completely avoiding offensive remarks.    

Employees are further reminded that “perception is reality” in social media marketing. They are encouraged to be transparent yet judicious. They are expected to provide leadership and excitement in the conversations they engage in. It is a serious responsibility, hence, the need for training.

A giant company like Intel can very well afford to train its own people in social media marketing, and even put up its own social media marketing department. Not all companies can afford to do so. In fact, like many front office and back office business processes, including web development, social media marketing is better outsourced. Instead of spending a lot of capital in-house, why not delegate the work to the experts?

One such expert in social media marketing is Web Dot Com Website Development Philippines Inc. It offers social media marketing, search engine optimization and search engine marketing as part of its low cost advanced web site development packages. These web packages may also involve advanced interactive database driven web site development, advanced portal development, heavy web based programming, web application development, content management systems, good web site design, graphic design and multimedia components including flash animation development, e-commerce site solutions including a shopping cart using osCommerce, web site maintenance and support. Domain name registration is also offered by this web hosting provider.

Web Dot Com’s international clientele has been outsourcing web development services and other business process outsourcing (BPO) services to this Manila-based company for ten years now. Its professional web site developers and designers, proficient in the use of php, mysql, JavaScript and other internet languages and tools, create effective and fully optimized landing pages. High search ranking and a positive web presence is then assured by the company’s specialists in search engine optimization, search engine marketing and social media marketing.

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