Building Food Safety Customer Trust TraceGains Takes Leap Forward with LabelTrace Mobile

Recently TraceGains introduced LabelTrace Mobile which allows firms to promoted and differentiate their brand.  According to Gary Nowacki, CEO of TraceGains, “LabelTrace Mobile lets retailers and consumers interact directly with your brand.  Many recent studies show consumers will bias their purchases much more toward brands they trust.  LabelTrace Mobile directly builds trust between you, your customers, and the consumer.  Consumers want to be assured that growers, shippers, and retailers are working together to not only enhance food safety, but to prove it.”

To capture the LabelTrace Mobile process Nowacki used strawberries as an example. 

• Somewhere strawberries are being picked and packed into clamshells.
• Each clamshipp is uniquely labeled with a TraceGains barcode.
• The clamshell unit is packed into a master carton, which gets its own unique label.
• Labels are captured and stored in the TraceGains system.
• Cartons are palletized.  Cartons and clamshells are paired in the LabelTrace database.
• Consumers purchase strawberries and take them home.
• Post-purchase, consumers can check product safety status using their camera phones.
• Should a consumer submit a label image from a recalled product, they can receive a warning message and additional information.
• Other information, such as marketing offers or coupons can also be sent, driving additional sales.

The Product Suite offered by TraceGains

• Continuously monitors critical risk points in the supply chain and operations, and alerts users to problems before product is shipped to customers.

• When necessary, rapidly and accurately handles recall alerts within minutes, to minimize cost and brand damage, and protects the consumer.

• Helps identify the root-cause of the problem, to limit recalls to only truly affected goods.

• Provides rapid time to value by analyzing the supply and value chains for additional profit opportunities.

• Supports conclusive proof of brand claims at the case– and ingredient level, across all transformations.

• Dynamically adjusts to changing technology and compliance requirements.

The TraceGains’ Product Suite is comprehensive and quite unique. The mission at TraceGains (www.TraceGains.com) is to protect the brand of food and beverage clients by eliminating problems before product is shipped to the customer.   If a problem does occur this unique solution can minimize the brand damage by using patented recall trace-back and track-forward technologies. A recall alert can be initiated within minutes, reducing potentially bad news to one news cycle, and saving customers millions of dollars in long-term brand rehabilitation costs.

TraceGains Inc.

www.tracegains.com

Marc Simony, Director of Marketing

traceability@tracegains.com

(303)682-9898