Business automation a Boon for Real estate organizations

The real estate sector plays an important role in the country's economy. Real estate companies across the globe are faced with challenges in the form of diminished leads, reduced property valuations, competition, customer demands, timely delivery and cost control. Top three issues that any Real estate business owner has in mind are 1) Control of business operations.  2) Velocity of sales.  3) Customer satisfaction.

As a recession effect, purchasing property for investment has changed and hence corporations have become conservative. They are trying to reduce enterprise cost by providing transparency, increasing employee effectiveness, and providing self service portal for customers.  With high value of properties, it is mandatory that every piece of information, communication, boundaries are properly recorded and available for reference for the builders, customers and authorities all the time.

Why executives are keen on business automation?

Executives have all the benefits to gain and nothing to lose with business automation. The cost of such software is about USD 60,000/- which will be recovered with in no time considering the following benefits. Business automation software provides

• Bird’s eye view of business operations
• Complete business information at fingertips
• Employee activities are known to them automatically
• Customers will have up to date information about their property
• Eliminates dependency on people for information and reports
• With everything in place, one can focus on new ventures and selling units without worrying about existing customers.
• Feel secure and have Peace-of-mind maintaining transparency and archived data
• Considerably enhance corporate outlook in the industry by publishing about their business automation

How sales team can significantly increase leads to sales conversions?

For any sales executive significant bottleneck is how many leads he can simultaneously work on and convert them to sales. Prompt follow up, in time response and quality interaction plays significant part in closing the sale. Hence reducing book keeping and automating significant portion of follow-ups, quotation management help will give significant boost to sales velocity. Some of the tips and things to look for sales executives are

• Maintain the leads in the automation system
• Use aggregated report to fine tune sales team performance
• Use up to the minute status and automated notification to push sales closure
• Update sales status frequently to get expedited management attention 
• Use the automation system to reduce communication latency
• Let automated reminders take care of periodic  lead/customer updates
• Entire organization resources are one click away for sales closure
• Use leads network to influence the sale
• Send messages and sms’s as frequently as required
• Share required documents, material, photos with the lead to gain confidence
• Use alerts and notification to ensure you always respond to lead quickly

How business automation improves customer satisfaction, loyalty, trust and confidence?

Customer Relationship Management is critical for delivering the service and ensuring customer satisfaction. Business automation simplifies and provides information to customer for standard information, customer login if needed, and entire customer record including associated unit information at finger tips.

• Automation makes the operations transparent and hence customer feels confident of doing business
• Automation saves lot of time to customer and business by providing aggregated information with a simple click.
• CRM team will have customer contact info, their transaction history, unit information, construction plans, progress, and payment information readily available all the time.
• Automation eliminates executive intervention in the operations.