Joshua Feinberg is the author and editorial director of the Computer Consulting Kit Home Study Course, which helps computer consultants, VARs, integrators, solution providers, and managed services providers get more of the best, steady, high-paying small business (SMB) clients.
Are you looking for computer repair service software that will help you work more efficiently with your clients? If so, you need to understand that your ultimate success, or lack thereof, with computer repair service software depends a lot more on your business strategy than just some piece of code, or bits and bytes.
The truth is the type of software you use is not as important as the plan you implement for organizing your time spent with clients. A big way to organize your time and prioritize clients is to establish a very clear service contract plan and get every long-term client on that plan. If you don’t set clear boundaries for what you will and will not do or how you will work with clients, no software can help you organize your business. You need to have a way to clearly decide who will get services now… and who will have to wait until later.
In other words, if your business plan is either weak or non-existent, no amount of money that you spend on software will be worthwhile.
With that in mind, let's look at 4 ways to better organize and prioritize your day-to-day business activities, so you can deliver the best services no matter which type of computer repair service software you use.
- Don’t Promise More Than You Can Deliver. Many small computer repair companies make the mistake of trying to deliver on promises like unreasonably quick response time with very sophisticated services, often without a real service agreement plan in place. One of the major reasons why this major business-planning mistake is made is a failure to identify real competitors in the marketplace. The truth is, if you run a one or two, or even five-person shop, a Fortune 1000 company is not your direct competitor. As a result, you need to focus on building long-term relationships with clients that will pay you high rates for specialized, personalized work. In other words, you need to fill in gaps in the marketplace that are being overlooked by bloated Fortune 1000 bureaucracies. This type of mindset combined with your computer repair service software will help you deliver high-quality solutions to the types of clients that will pay you for on-going work through long-term service agreements. In other words, focus on the relationship, not just the initial sale. Remember, your business needs to be profitable and sustainable, not just busy.
- Manage Client Expectations. Most clients want instant results; however, their IT budgets can rarely afford this kind of service. To realistically accommodate this type of client and even exceed his/her expectations, make sure your service agreements for computer repair are lucrative. In other words, you need to set rates high enough so you can afford to provide this high level of prioritized service to your most valuable clients. You will also need to make sure you are appropriately staffed to handle the number of clients you take on, so you can really be on call to respond rapidly during service hours and make use of your preferred computer repair service software.
- Tier Your Response Time. Tiering your response time with different modes of response as part of your service contract plan can help you handle response time issues. For example, during normal business hours, you might offer callback for emergency phone support within 30 minutes, remote troubleshooting within two hours and on-site response within four hours or the next business day. When you can really micro-manage who gets prioritized response as part of your service contract plan, you will help make more efficient use of the time you have available, regardless of whether or not you choose to use specialized software.
- Partner with Other Local Computer Repair Specialists. When 90% of your clients all have network emergencies on the same day, even the most sophisticated computer repair service software won’t save you. You need to prepare yourself for this inevitability by partnering with other non-competing computer repair specialists in your area so you are fully supported and can continue to deliver on promises to your clients when everything hits the fan at once. If you don't think this could ever happen, think about earthquakes, tornadoes, hurricanes, flash floods, and other natural disasters that can hit thousands of small businesses simultaneously.
In this article, we outlined 4 tips to help you build a service contract plan that will help you deliver the best services to your computer repair clients, no matter which type of software you use. Learn more about how to use service contracts alongside your computer repair service software to get steady, high-paying clients now at http://www.ComputerRepairServiceSoftware.com
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