E-commerce and Web Portal Development in India

India, owing to its superior intellectual capital has emerged as the ultimate destination for low cost e-commerce and web portal development. Companies from all across the globe have found the quality of work delivered by Indian vendors to be far superior in quality as compared to vendors in their home countries. Another advantage is its location in a different time zone. Vendors based in India can respond to the needs of Western clients faster than vendors based in the home country also. Once this realization set in, companies in the developed world made a beeline for India and there was an exponential increase in the amount of work that was being outsourced to India.

Today, thousands of vendors have set up shop in India primarily to cater to the needs of the western clients. There is an abundance of talent in India when it comes to open source technologies. Developers skilled in open source technologies like PHP can create highly functional and feature rich shopping carts, which can be integrated within the websites to create online storefronts that help companies to start doing business effortlessly on the internet. Nowadays, developers and search engine optimizers based in low cost locations even optimize the shopping carts so that it gains a higher ranking on search engines. High ranking on search engines helps merchants to induce web surfers into impulse buying.

Web portal development also has taken off in a big way with most companies outsourcing their website development and maintenance work to India. The availability of highly skilled content writers and designers, coupled with abundant programming talent has helped immensely in the growth of e commerce web development in India. Companies find it not only cheaper to outsource but they also discover that Indian web designing firms deliver a higher quality of output at low costs.

E-Commerce and web development in India has a very bright future. Indian vendors have adopted the LAMP architecture referring to a combination of technologies like Linux, Apache, MySql, and PHP to develop database driven sites and applications. Innovative web development frameworks like Ruby on Rails (ROR) promise to take the web development market by storm in the coming few years. The regulatory authorities in India have also helped the web development industry by giving concessions in the form of tax holidays and establishing special economic zones. All these measures have increased domestic and overseas investment in this industry.