Magazine Cover Design: Enhance Your Visibility in a Magazine Stand

Cover is the first thing that creates the initial impulse to pick a magazine from a magazine rack or stand. The good cover-design considers the taste of human eye and the stand or holder structure as well, to get a stand-out look in the crowd. So, customized design for magazine stands is not a less important thing to increase visitor.

Magazine Stands: A specialist cover designer must have comprehensive idea about the rack structure and how magazines are arranged there. There are various kinds of magazine holder, rack and stand designed to fit for different places. Wall Mounted, Floor standing units or Countertop holders, Display rack, Folding Rack, Rotating Display Rack, Revolving Rack, Portable Display, Upscale Rack, Single or Multi Pocket Rack are some very common magazine displayer we find around us. Magazine holders and magazine stands, are a must have for libraries, common rooms, lounges, and book stores, waiting rooms, laundry zone, station, and doctor chambers. Professionally designed stands and holders are planned to display, organize, and store magazines with a high visibility.

About Cover Design: Actually this article does not intend to talk about the aesthetics of such design. Most of the graphic designer, working in reputed houses, is very smart, innovative and qualified for modern popular design. Their designs are really stunning and wonder me with creative and communicative look. Here, I just want to talk about some technical problems in design that create some adversities in display. I frequently find many magazines are struggling in holders or stands, in spite of having marvelous view. The main story or magnetic point gets covered by the neighboring one. Or very important something, placed in the bottom, is lost behind the holder frame. And on the odd occasion, the nameplate also suffers from non-visibility in a rack.

It is safe to place your most salable and attractive matters (text, graphics or image) away from borderlines, specially far away from the bottom edge. The composition should lean towards center. Don’t thing that I am speaking for gathering all things right in the center.

To be safe, you can draw a circle or rectangle 1 inch inside from every edge before starting the design. Arrange your composition, specially key matters, inside it as far as possible. It is not an absolute solution but you can take it as a rule of thumb for practical ground. Such little adjustments in design guarantee your maximum exposure. If you have a large nameplate, try to place your brand color or logo in a more visible place. Experienced designer knows, how blood thirsty the competition is, in a magazine stand. Every microscopic enhancement powers your magazine to run better in the race. And all such effort together, can make it winner. So, don’t ignore such little things; they can turn the game.

Another important thing is color. Use vivid colors. It is very important to draw the earliest attention which is the most important advantage of a cover. Don’t incline only to delicate detail in a cover. Surely you will be lost. No one going to give look more than one 1 or 2 second over your cover. Your design must be informative and handy to convince a glance. So, a successful designer first find out the best way of magnetism and brevity. Red, black, white, blue work best as a base color with other supportive colors. In illustration, text, color and contrast contribute to more visibility.

Finally, I suggest finding out a standard format that fits to all kinds of magazine stand, rack or holder. It is very important to keep your magazine one step ahead from others. Of course, well customized magazine cover design helps your marketing and increase your reader as well.