I am the webmaster at www.synapseindia.com – A web development company offering affordable web promotion to businesses in India and abroad.
It is not unusual for a web promotion specialist, seeking quick and affordable web promotion across Search Engine Result/ Ranking Pages (SERP), to use Hidden Text - a SEO spam tactic. It stands for keeping certain relevant HTML text, rich with keywords targeted, invisible to the (human) visitors of the web page, however available for the search engine spiders to crawl across for the purpose of fixing SERP rankings.
While the keyword enriched invisible HTML content helps the web page rank higher on SERPs, hiding the excess content from the visitors keeps the web page look neater and easier to read. However, using the SEO spam tactic can lead your website to be banned by all major search engines, including Google and Yahoo, being a Black Hat SEO method.
Both Google and Yahoo specify web masters to abhor from use of hidden text or hidden links, as they can lead your website to be taken as unreliable. The reason is quite simple and logical too. The information thus presented leaves a scope for doubt of foul play. After all, the web promotion specialist is serving different matter to website’s visitors and the spiders of the search engines.
In order to save your website from being adjudged suspicious, Google recommends,
- That a web site promotion firm must use user-comprehensible captions and descriptive texts around the images and inside Alt attribute;
- That the web site promotion firm must mention the Javascript descriptions as it is inside no script tag to let visitors without Javascript enabled browsers read;
- That the web site promotion firm may consider using transcripts or descriptive text for videos in HTML;
Google clearly states that the key to safe and affordable web promotion is to keep your website free from any hidden text. So, it suggests removal of any hidden text/ link and checking your website thoroughly for any such inadvertent incidence. After all, it is better safe than sorry.
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