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With online business becoming the need of every entrepreneur due to its large accessibility, web promotion is inevitable keeping in view the success of your online business. Many web promotional strategies & techniques are resorted to in order to promote your website. Though these search engine optimizing methods improve the search engine ranking of your website but at times to get artificial boost in search engine ranking search engine spam is resorted to. Spam is considered to be unethical business practices or techniques which are supposed to banned by search engines. Websites making use of illegal techniques are denying the rights of ethical website. Therefore spam could be described as any such activities to deceive the search engine. The spamming sites gain higher search engine ranking at the cost of your sites income, popularity, & targeted traffic.
1. SEO techniques for creating spam websites
• Irrelevant stuffing of keywords- Regular repetition of same keywords in the Meta tags, alt tags, or throughout the content may create a spam. Thus making use of keywords repeatedly without any relevance should be avoided.
• Use of hidden links or text- Links or text which could only be read by search engines & not by human eye, should not be used. For e.g. white links.
• Link Farms- Are single pages having numerous links to other website with different web content. This is a method of increasing link popularity.
• Creation of mirror website- These refer to those websites which have similar content but have different URL. All these websites get linked with each other.
2. What is Spamdexing?
It refers to amalgamation of two words i.e. spamming and indexing. By creating web pages intentionally so that they might be indexed by the search engines so as to increase the search engine ranking of that page or website.
3. How to beat SEO spam?
• Instead of having email on the net it is advisable to encode or hide your email by using form email.
• The spam mails usually have attachment containing virus. These attachments should not be opened especially in your personal email id.
• To avoid unwanted mails coming to your account it is advisable to install spam filtering or blocking software.
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