Nike Air Force 1 - A Brand New Lifestyle

Nike Air Force One is a leading brand name for a casual shoe product line. Traditionally, most people would have associated Nike with sports shoes. But it appears that the new lifestyles of the new generation demands a completely new line of shoes. So what is this new lifestyle that we are talking about?

There is a rising trend of our teens participating in multiple sports. They not only participate in sports. They wear the same apparel to school, casual outings, etc. So traditional sports shoes become problematic - they are only meant for one single sport, and nothing else. This is good if the individual is engaging in a specialized sport, and needs specialized shoes and clothing. But the majority of the teens don't engage in such activities most of the time. They engage in such sports only a few hours at most each day. After that, they are off to another activity.

The solution to this problem is a simple one. Design a multi-purpose shoe that a teen can wear for various functions. For example, with a pair of Nike Air Force One, a teen can attend school, play street soccer, and then go out with friends for a drink afterward. With such shoes, the teen is forced to change into another pair of shoes, which can be troublesome.

So why is that the new shoes can be worn for so many types of activities?

This has something to do with the design of the shoes. Usually, specialized footwear are designed with specific goals in mind. These goals are based on the expected movements of the sport. For instance, a basketball shoe would be designed to help the sportsman jump higher, and also help to cushion the landing. It should also allow for lateral (left and right) movements, as well as backward movements. A running shoe, on the other hand, is designed for forward motion only. The heel area is especially thick to help cushion each stride as the heel strikes the ground. But you shouldn't be wearing a running shoe if you are trying to play basketball or street soccer because you may sprain your ankle.

The Nike Air Force One shoes take all that into consideration. The soles are moderately thick, to enable the wearer to take part in various sports. It is comfortable enough for middle distance running, and short sprints, which covers most sports activities. On top of that, Nike designers also have to think about the outward appearance of the shoes. The target audience is also likely to wear the shoes to shopping malls, BBQ gatherings, and other social outings.

So you see a wide variety of designs that the consumer can choose from. There are plain looking designs, which are more suitable for wearing to schools. And there are fanciful (and colorful) designs, which can be ideal for any outing. There are both low, mid and high cut models to choose from. It all depends on personal tastes, preferences, and above all, the lifestyle of the individual.