Creating Ebooks - Don't Listen to your Friends

Have you thought about creating and selling your own ebooks or information products? When you mentioned your ideas to your friends or family, what did they say?If your friends are encouraging or even offer experienced advice, that's great - you're lucky! But the chances are, when people offer their "two cents", you'll hear a surprising amount of negative ideas.

Read on for the top 5 myths you'll hear people tell you, so you're prepared in your ebook business planning and don't get discouraged...

Myth 1: "Nah, there's no market for ebooks."

You'll hear this from people who are basically ignorant about the development of the internet over the last five years. The internet is not just a place for hobbyists and philanthropists any more: it's an international marketplace. Information is powerful and people are willing to pay for it, especially as ecommerce becomes more and more normal, convenient, and secure.

Myth 2: "People won't pay more than a few cents for information online."

Actually, ebooks are usually priced higher than print books for the equivalent quantity of content. Because selling online enables you to market incredibly widely, and at the same time to more highly targeted markets, your products can actually command a higher price. Selling ebooks is easier and more profitable by far than trying to become a published author on paper.

Myth 3: "But you're not even a good writer."

Most factual ebooks or information products are not supposed to be literary works. No one in the internet age cares if you can write like Charles Dickens. What's important is the ability to communicate directly and clearly to a wide audience. If you are allergic to writing, create audio or video information products!

Myth 4: "How can YOU claim to be an expert about that?"

You, personally, don't necessarily need to be the top expert on a topic to create and sell an information product about it. You could think of yourself as the editor, and compile valuable information from experts in several different fields of the topic. It's also easy to hire professional ghostwriters, who for a fee will do all of the research and writing you need for whole sections of your product.

Myth 5: "What do YOU know about web programming?"

You don't need to be a techno-geek to create websites and sell ebooks. It's probably best if you're not totally technophobic, but with the right help, either from people you know or from freelance experts you pay through online services, it's possible to create highly complex websites and product selling systems without really needing to understand how to do it all yourself.

These are the most common "objections" you'll hear from people who are not internet-savvy.

Don't listen to them. Try to make contact with knowledgeable, experienced internet users and active marketers.

You can get involved in online forums and groups, and making real-life contact with forward-looking people will give you a huge advantage.
Think about what areas you're interested in and knowledgeable about. That's a good place to start with your ebook / info product creation ideas.

How To Take Action:
Start writing down your ideas about what product you think you could create, and what sort of people you'd market it to. This will be the first step to assessing the viability of your ideas.