Fiona Anderson is a specialist in corporate identity crafting and brand saturation, having been involved in the field of psychological marketing for over two decades, and is a firm advocate of utilising promotional and corporate gifts to reinforce brand name, visit Leighmans for more information.
In today’s marketplace, saturated as it is with products and suppliers, it can be hard to get your brand to stick. There are many great ways to try and get your brand across, one of the simplest forms of raising brand awareness at special events is to use promotional gifts, and these types of corporate gifts are designed to be useful to the receiver, whilst carrying your company brand further.
Promotional gifts can take many forms, from a simple pen or umbrella, to the classic corporate gift, the diary. With a little imagination you can find a whole host of ways to distribute your promotional gifts, during the holiday seasons such as Christmas, it has become almost traditional to send corporate gifts to both clients and suppliers, and this is a great way of keeping your brand under their noses. Promotional gifts can also work well at other times of the year, if you are the kind of person who keeps track of the birthdays and anniversaries of your business contact then a well timed corporate gift not only reminds your contact of your brand, but tells them that you have taken the time to make a note and keep track of this special date.
Arguably the most valuable promotional gift from a saturation point of view, is the humble desk calendar, there is a reason why these remain one of the best selling lines of corporate gifts year after year. If your calendar is placed on the desk, your clients are reminded of your brand and products every time they glance at it every single day. In s similar way, a promotional gift mug or tea cup is also a frequently used and viewed item, just think about it for a moment, every time your customer drinks a mug of coffee, they will see your brand screaming out from the sides of their coffee mug.
If you are looking for a particular cheap form of promotional gifts, then how about simple exhibition bags? These are great to hand out at promotional events such as trade displays, seminars, exhibitions and trade shows. Cheap and simple, they can be extremely effective, have you ever seen a bus or train leaving a conference centre? Hundreds of people, all with exhibition bags at their feet or resting on their laps, what a great way to get your brand noticed!
Whatever form of promotional gifts you choose to give out to your clients and associates, try to make sure the message you are trying to present is simple and effective, forgot long slogans, go for a sharp logo on a plain background, with a short, punchy tag line, the idea is to get your brand to stick by using promotional gifts to re-enforce your corporate image within the minds of the people who are receiving your corporate gifts. A well planned and implemented gift campaign can work wonders for branding.
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