London based small business accountants Wisteria creates viral buzz with its social media campaign

Chartered accountancy has always been stereotypically viewed as a stuffy, starched and straight-laced business but Wisteria Chartered Accountants is keeping ahead of the times and adding real value to the business with a sustained campaign of social media marketing.

From YouTube to Twitter, small business accountants, Wisteria is making the most out of social media. However this is not another heartless marketing operation, the main ethos behind the campaign is to provide the UK public with authoritative, accessible and useful financial information free of charge.

Via a series of articles, blogs, videos and posts, the Wisteria team dispenses its expert information on finance, gives UK tax advice [http://www.wisteria.co.uk/?q=taxadvice ], and talks the UK public through workplace issues such as payroll, company secretarial and employer responsibilities.

Video topics include business plan layout whilst Twitter users can receive daily accountancy & business tips by following Wisteria at http://twitter.com/CompanyForm.

Wisteria has also recently launched Wisteria Formations, an online service which allows anyone with entrepreneurial ambition to create and register their own company online with no hassle.

Wisteria Formations offers a simple and straight-forward incorporation service which guides the user through the process of setting up a limited company (Ltd) using an innovative animated character, as a guide.

The entire company formations service is backed up with a series of detailed YouTube videos, presented by Practice Principal Andrew Millet who explains, in simple language, the ins and outs of company incorporation (see the first in the series at: http://www.youtube.com/watch?v=zK0vlWkqLk4).

Speaking about Wisteria’s social media activities, Andrew says, “As a firm of Chartered Accountants, Wisteria is able to provide professional support and advice on all manner of financial, taxation and company incorporation matters. When we came to designing our social marketing campaign we didn’t just want to shout about Wisteria whilst offering the audience nothing of value and no reason to have faith in the company. We’d like to think that the informative articles, videos and blogs we’ve put together are of real use to our audience and will help them to understand more about their own finances and even make savings."