Customer Relationship Management Leader Larry Caretsky Profiled

| Posted: 12-12-2006 | Comments: 0 | Views: 131 | Rating: (57)

(?)

For the past ten years the role of maximizing lifetime value of customers has dramatically changed with the implementation and utilization of CRM. Generic CRM solutions have failed, and core issues of leveraging technology to improve internal processes and ultimately the bottom line, are still at the forefront of the CRM efficacy discussion. Larry Caretsky, CEO of Commence Corporation, a leading CRM provider, is the software executive profiled in The Software Professional Journal by manufacturing Journalist TR Cutler. The entire feature can be read at http://www.softwareprofessionalpeople.com/article1.htm.

Customer Relationship Management (CRM) systems allow businesses to capture, track, and manage vital customer information. The explosive growth of CRM technology has attracted numerous companies, however the industry has been plagued by vendors offering overly complex solutions to solve basic business problems. “This has resulted in a low adoption rate and failed customer expectations” says Larry Caretsky, CEO of Commence Corporation. “The concern of most businesses today is not the lack of technology, but rather how they can leverage technology to improve their internal processes and ultimately their bottom line.”

Caretsky’s company has been providing software solutions to growing businesses for seventeen years and has witnessed all the trends in CRM. With this vast experience, Caretsky discovered long ago that rapidly deployable, cost effective solutions were the only way for customers to quickly and affordably reap the benefits of their investment.
Few CRM firms have taken the unique approach to meeting the key objectives businesses by streamlining internal business processes, improving sales processes, and delighting customers. Caretsky refers to this proven implementation methodology as S.T.E.P., the System Technology Execution Process. S.T.E.P begins with the fundamental knowledge that most customers must first deal with the problem of data capture, data consolidation and data management. Typically, vital customer data is spread throughout the organization in contact managers, back office systems and spreadsheets. Employees spend a significant amount of time trying to determine where or who in the organization has the information they need to address customer inquiries. The inability to gain access to a complete customer profile only serves to rob people of precious time that should be spent selling to or servicing customers. Management is clearly aware of this and they realize that in order to become a more efficient sales and service organization they must get the right information in the hands of the right people at the right time.

“Many companies are entering the CRM market with generic solutions designed under a one-size fits all approach,” says Caretsky. “Their business model is to try and sell the same solution to as many companies as possible regardless of the industry their in. This may have worked ten years ago, but it won’t today. You simply cannot expect to sell your solution to a bank then walk across the street and sell it to an insurance company. You have to respect the complexity of their businesses and be prepared to understand and address their unique business requirements.”

Commence has taken a unique approach to meeting these objectives beginning with the fundamental knowledge that most small to mid-size manufacturers and distributors must first address the problem of data capture, data consolidation and data sharing. The issue they face is that vital customer information is spread throughout their organization in contact managers, back office systems and excel spreadsheets and is often difficult to attain. Employees spend a significant amount of time trying to determine where or who in the organization has the information they need to address customer inquiries. This robs sales and service people of precious time during their day.

Commence offers lean industrial companies complete “Freedom Of Choice” to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Crm, Customer Relationship Management, Manufacturing Crm, Distribution CRM

Article Source: http://www.articlesbase.com/technology-articles/customer-relationship-management-leader-larry-caretsky-profiled-81281.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

Commence Corporation
www.commence.com/mfg/
Larry Caretsky
Marketing@commence.com
732-380-9100

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

Commence President Caretsky Speaks About Lean Industrial Crm
By: Thomas Cutler | 19/09/2006 | Business
Commence President Caretsky Speaks About Lean Industrial CRM

Dirty Data Can Be Removed With Lean Industrial Crm
By: Thomas Cutler | 12/10/2006 | Business
Dirty Data Can Be Removed with Lean Industrial CRM

Change Management Plan for Industrial Management Lead By Commence Industrial Crm
By: Thomas Cutler | 08/11/2006 | Business
Change Management Plan for Industrial Management Lead by Commence Industrial CRM

Industrial Crm is Not Generic Crm
By: Thomas Cutler | 05/12/2006 | Technology
Industrial CRM Is Not Generic CRM

Crm: Software as a Service for Manufacturers
By: Thomas Cutler | 23/12/2006 | Technology
CRM: Software as a Service for Manufacturers with an On-Demand Solution

CRM to Offer Compendium of Findings
By: Thomas Cutler | 25/01/2007 | Technology
Commence CRM to Offer Compendium of Findings

Manufacturers Fail to Outline Strategy Before CRM Purchase
By: Thomas Cutler | 23/02/2007 | Technology
Manufacturers Fail to Outline Strategy before CRM Purchase. Manufacturers fail to outline a comprehensive strategy before purchasing CRM technology

Commence Corporation’s CRM Featured in Business Excellence Magazine
By: Thomas Cutler | 19/03/2007 | Technology
Commence Corporation’s CRM Featured in Business Excellence Magazine. According to manufacturing journalist, Thomas R. Cutler, author of the article titled, “In the Know,” Lean Industrial CRM is the fastest technology growth element in the manufacturing sector.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

I am a guy. I live in La. I have a guy best ...
By: Blake | 12-07-2008
I am a guy. I live in La. I have a guy best friend. He lives in AR. We got really close at a church camp. After it was over its been so hard. I lve him and I miss him so much. Sure we talk on the phone but I still feel alone because he's not with me. How do I cope?

Food
By: ashley | 11-07-2008
..Does your husband can divorce you just because you don't know how to cook foods?..

Me and my boyfriend love each other so much but he has a kid by accident
By: stressed out | 30-06-2008
me and my boyfriend love each other so much and nothing in the world can change it...but we are 15 and he had a 1 night stand by accident with 1 of his ex's and now he has a kid i love him so much but i dont know if i can accept that he has a kid that he loves just as much as me. can someone please tell me what i should do and how i should feel about this; i've aready told him about all this and he understands how i feel but i still don't know what to do what should i do to finally accept this?

How do i accept my boyfriend children more I HAVE KIDS TO?
By: Ladyv | 28-06-2008
How do i accept my boyfriend children more i have kids to?

What are variuos CRM solutions available.in the ...
By: mukhtar | 21-06-2008
what are variuos CRM solutions available.in the market?

I have a problem with my girl friend since she ...
By: was | 19-06-2008
I have a problem with my girl friend since she wants to stop the relationship. It's so difficult for me since I have already told about it to my family & already got thousands of hopes..& attach to her like nothing. According to he she likes me.. But she doesn't want to have any relationship with anyone. therefore she is trying to go away from me..

Q&A Powered by:

Latest Technology Articles

Running Your Car On Water - Any Real Disadvantages?
By: Alan Largo | 19/07/2008
With the recent increasing gas prices, more and more people have been looking into alternative ways in which to lower their fuel costs. They have also been looking for more ways to help the environment as studies have shown increasing amounts of greenhouse gases being released through the use of fossil fuels...

How To Run Your Car On Water - Conversion Time?
By: Alan Largo | 19/07/2008
There are two types of conversions that you can do to your existing vehicle that will make it more cost effective, allowing it to use HHO gas to replace some fuel you currently use that comes from gasoline. In fact, these conversions allow you to run car on water by introducing HHO gas...

Leading an Economic Counter-Insurgency
By: Ted Hebert | 18/07/2008
General David Petraeus led the successful surge in Iraq, and turned a lost cause into a winner. We need business leaders who can do the same for our economy.

Technology Makes Project Collaboration Easier
By: Christine Harrell | 18/07/2008
Even small companies find themselves operating on a global scale. It is becoming less common for everyone on a team to be in the same building. One team member might be working in another company office across the country.

Understanding Just What Refurbished Means
By: Joe Mueller | 18/07/2008
Refurbished electronics are commonly found in a variety of places, but what does the word 'refurbished' mean with regard to consumer electronics? Here is the answer.

9 Free Fixes for Faster Computer Performance
By: Jon Crain | 18/07/2008
Poor computer performance by your Windows-based machine can sneak up on you gradually.

Self Defense Self Protection Weapons
By: Joy Fender | 18/07/2008
The self-protection weapons in the market have seen a level of growth as people have had more of a desire for protection for both themselves and those that they care about. Some additional forms have been in development that would disable the person without running the risk that these other forms can present.

Apple iPod Nano : Review & Features
By: Jacob George | 17/07/2008
iPod Nano comes with a capacity of 4GB(1,000 songs) and 8GB(2,000 songs). With an anodized aluminum top and polished stainless steel back. Six eye-catching colors. A larger, brighter display with the most pixels per inch of any Apple display, ever.

More from Thomas Cutler

Supply & Demand Chain Executive Examines Qc Software Wcs
By: Thomas Cutler | 18/07/2008 | Software
Supply & Demand Chain Executive Examines QC Software WCS

Vision Emulation by Optimation Eliminates Excessive Rotation in Nesting
By: Thomas Cutler | 18/07/2008 | Software
Vision Emulation by Optimation Eliminates Excessive Rotation in Nesting

Hertzler Systems Statistical Process Control Right for Environmental Catalyst Technology
By: Thomas Cutler | 18/07/2008 | Software
Hertzler Systems Statistical Process Control Right for Environmental Catalyst Technology

Datacraft Solutions Participates in Nc Manufacturing Summit
By: Thomas Cutler | 18/07/2008 | Software
Datacraft Solutions Participates In NC Manufacturing Summit

Hertzler Spc Profiled in Baking & Snack Magazine
By: Thomas Cutler | 17/07/2008 | Software
Hertzler SPC Profiled in Baking & Snack Magazine

Datacraft Solutions Finds Winning Formula at San Diego Ame Event
By: Thomas Cutler | 17/07/2008 | Software
Datacraft Solutions Finds Winning Formula at San Diego AME Event

Optimation Part Nesting Benchmarking Drives 15% Optimized Material Efficiency
By: Thomas Cutler | 16/07/2008 | Software
Optimation Part Nesting Benchmarking Drives 15% Optimized Material Efficiency

Times Food Processing Journal Profiles Statistical Process Control by Hertzler Systems
By: Thomas Cutler | 16/07/2008 | Software
Times Food Processing Journal Profiles Statistical Process Control by Hertzler Systems

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.26, 17)

Customer Relationship Management Leader Larry Caretsky Profiled

Article Comments

Related Articles

Got a Question? Ask.

Latest Technology Articles

More from Thomas Cutler

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter