SDL Tridion

Done with A/B testing, done with personalization, done with collaboration packages …now what…the CMS leaders continue to upskill themselves to preserve their spot.

As a key strategic initiative, Sitecore recently acquired Chainbizz, a Denmark based competitor recognized for its capabilities with Retail and Supply chain space. With this acquisition Sitecore would want to enhance its platform further and try to make it a “platform of choice” for its retail and chain prospects.

What Chainbizz really brings to sitecore is the knowledge of a vertical’s core business processes and gives Sitecore an opportunity to break into the supply chain space. In one of my earlier blogs, which was around choosing the right CMS, I identified a vendor’s product strategic path as the key criteria to selecting the solution. Sitecore’s approach to penetrate the different verticals looks quite well thought of and this surely should give it’s customers some confidence in it’s product outlook.

Similarly, SDL Tridion, the market leader in web content management (CMS), of late launched SafeGuard, a website quality and compliance monitoring tool. This again is a mark of SDL Tridion’s customer centric thinking and their desire to equip business users with capabilities of effectively managing & monitoring brand promotions via websites.

This apparently would allow business users, say from the marketing department, to define business rules for page level search engine optimizations, ompany policy adherence etc. This further would become a checkpoint in the pre-publishing stage and make all the editors and publishers comply with the company internet policies & rules.

These leaders in CMS are only thinking of making it work for the business teams even better. They are digging deeper into how their customers do business and providing a tailored solution to their needs. Whether it’s foraying into a vertical and strengthening their product line or helping their customers better manage the online promotions with compliance to company policies.

Here I do not make of Fatwire’s TeamUp module, which again is instrumental in effective web based collaboration and is perhaps hugely popular in its user base, but it is not something which would define the product’s roadmap for the next couple of years. It does not reflect product’s strategic outlook.

Don’t just see what they have to offer now…see where they ….Decide on the vision….