Frbiz.com reports Air heaters have been accused windfall profit

Autumn in October, hot water heater industry into the season. Zhongshan, a little-known household appliances enterprises - Knopp Electric Company was stunned lashed the air to heat pump water heater industry, the phenomenon of exaggerated prices, making remarks to the air to heat pump water heater industry, the revolutionary subversive at exaggerated prices so noble product populace to remove air heat pump water heater can be an obstacle to the healthy development of the industry.

Price barriers impede the popularity of the product?

Reporter yesterday Knoepp Electric Company in Zhongshan Lin-wave an interview with Vice President. Referring to the current status of air to heat pump water heater industry, he was held by some people in the industry, "the air to water heater is currently the biggest difficulty is to promote consumer awareness is not high" point of view a very disagree sharply pointed out: At present, hinder the air able to heat pump water heater industry is the biggest obstacle to the healthy development of artificially high prices.

Lin Bo said that the air can heat pump water heater is the second boiler, electric, gas and solar water heaters after the latest generation of product, energy consumption is a traditional electric water heater 1 / 4, gas water heater 1 / 3 and solar water heaters 2 / 3, And because of its structure, there is no electrical heating element in contact with water, electricity and water to achieve a complete separation, as compared with the traditional electric water heater is more safe and reliable.

It is unfortunate that the current total annual sales of the product was only 15 billion yuan, less than the entire water heater market share by 1%.

Embarrassing situation for this industry, the reason, Lin waves that, first, many manufacturers of air can be regarded as a heat pump water heater home appliance industry, the last piece of cake factory in the product when the price is to be excessive profits; Second, most manufacturers with sales of both commercial Units mainly professional channels, marketing costs and marketing margins are too high, the entire production and marketing chain, double layers of overweight, leading to manufacturing costs and end a serious imbalance in the ratio of price and even deformity.

The profits of the industry at present is very alarming, profiteering manufacturers the same business! It is this unrealistically high price system of self-set prices artificially high market entry barriers and the barriers, causing consumers to not accept impede such a widely recognized as a good energy-saving products into millions of households have limited the industry's healthy development. A great pity!

Company called policy support "low-carbon products"

As a home appliance industry veteran, Lin Bo told reporters, regardless of manufacturers or merchants, on the current status of household appliances industry, the products can have 15% of the profits, companies will be able to survive, 30% of the profits, corporate days the flies very nourishing a! Our entire marketing strategy and other peer-round, that is to guarantee that the entrepreneurs, businessmen are making reasonable profits under the premise of the traditional sales Yetai together, squeezing out the bubbles and water prices artificially high, synchronous compression unreasonable profit margins general electric water heater close to the terminal sales price of such energy-saving, security, performance, an absolute advantage in the air can be a large-scale heat pump water heater products to market, access to thousands of households, so that the consumers really derive benefits.

For the industry and consumers, there could be a "low-cost, low quality" of the doubt, Lin waves to produce a product material, told reporters that the list of sales and other costs, we have denounced the current of air to heat pump water heater prices were inflated, and the courage to peer destabilize not in the abstract fabrication, after careful and detailed scientific calculations arrived at. To a host outer zone 60 liters of air heat pump water heater tank as an example, our material costs for the 1,670, ex-factory price of 2200 yuan, terminal sales price of 2980 yuan / set. Even so, manufacturers are also about 15% of the profits to be made, and for businesses, each selling a set of at least earn more than 700 yuan. Obviously, the same specifications on the market models of air heat pump water heater can be easily five or six thousand yuan, or even a set of Qiba Qian Yuan, so that is obviously irrational exaggerated prices also seriously hamper the healthy development of the industry.

America's central air-conditioning division marketing manager Wang Wei have argued that high prices hinder the popularity of air to water heaters, "In order to this market pie, we are also cut prices of relevant products, and for below 3000 Yuan products should be able to understand. "

Expert: product requires the civilian population of nobility

Recently, Chen Gang, deputy secretary general of China Household Electrical Appliances Association in Zhongshan City, an interview, said: air-source heat pump technology in recent years, concern in the world of new energy technologies, in terms of development of the industry, the state industrial policy and benefit the people of point of view, I think it is worthy of promotion. Therefore, the price down to a reasonable and acceptable range of people to achieve noble product populace popularization of high-end technology, from social responsibility of corporate citizenship, so that the people share the fruits of technical progress.

In addition to non-price, not only Knopp, the entire air to heat pump water heater industry should strengthen their R & D capability, with its own core technology, original technology, patented technology, ongoing product and technology innovation to address the air to water heater installation and convenience Comparison of adverse weather conditions and other aspects of work problems, to avoid product homogenization, instead of just in terms of price levels low-level competition.