Michael Richmond is the director of the Green Clean Institute, adviser to the Green Practices Initiative, and contributor to the Green Clean News.
There is no doubt that being a Green service or Green product provider is the way of the future. It is becoming economically astute to proclaim to be Green even if it is solely to garner business. This is now the phase in the Green janitorial market. What was last year's janitorial service is suddenly this year's Green janitorial service. So, tell me, what has really changed?
What has changed is essentially superficial. When the vacuums needed replacement, the owner replaced the old ones with HEPA vacuums. When it came time to place the order for more supplies, the salesperson convinced him to buy products from their Green product line. Maybe the owner got very proactive and even bought
With all the Green mania going on, it is easy to jump on the bandwagon, but this is not a hayride but a serious program that requires serious people. To be a Green Clean firm means a basic level of competence in the subject rather than the content of your janitorial cart. The higher expectations from the cleaning workforce means that knowledge must rise with claims of excellence.
A Green Program, correctly defined, is the combination of a Green Agenda by the decision-makers, the inclusion of Green Products, and the training and certification of the workforce for Green Practices. Anything else is not a Green Program.
Getting trained in Green Practices is not costly or difficult. It only requires a willingness to prove and certify that you are a true agent of Green change in the marketplace.
For any janitorial or cleaning service, the quality of their Green credentials will earn them or cost them business in 2008 and beyond. Green Clean Institute offers the only federal trademark program for Green Clean Certification.
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