Joshua Fuson is a professional marketer, and has participated in the generation of over $14 million dollars in the direct-marketing industry in the past 4 years alone. To find out more about Josh, see The Home Business Bible.
The Home Business Success Academy is a training organization that helps entrepreneurs and home business operators how to grow their organizations using target marketing and various techniques to grow a business. They have developed a reputation as being one of the most popular training organization for networkers and home-business entrepreneurs, but not everyone is a fan of the HBSA. The bottom line question is...does their stuff work? Or is it a big scam? That's what we will be talking about in this article.
First off, does the Home Business Success Academy teach what works? The principles are based on direct-response marketing, of using marketing that targets the masses, and is step oriented from attracting a new client to enrolling them in your organization. It's focused on using technology as a way to do this - using the phone, Internet, copywriting, and other tools to market a business, product, or service. The principles are all based on getting someone to take action. This is the actual definition of direct-response marketing, and has been employed by all sorts of industries for the last 100 years.
So the principles are sound, but what about the actual tactics? The tactics include using script-based prospecting systems, teleconference lines, search-engine optimization, pay-per-click advertising, autoresponders, and other tactics designed to leverage time and effort. Again, these types of tactics have been in several other industries, with good results. Some industries use these tactics with bad results too - this is why the person using the tactic much have a good working knowledge of what they are doing. A tool is only as good as the person using it.
Finally, the training is based on personal interaction. For people looking to hide behind a computer screen and grow a business, HBSA is a poor choice. Their tactics all include communication. The philosophy is based that in order to build a people-centric organization, you have to be communicating frequently and effectively. Some people get into business to actually avoid human contact, and that is nearly always a mistake.
To sum up, HBSA is not a scam if a person wants to build an organization with effective, respectful, engaging marketing techniques, is eager to learn, and is hungry for interaction. A person looking for an "automated cash machine" will, on the other hand, be turned off by the work and effort it takes to actually build a successful people-based organization.
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