Channel 1 Creative Media specialises in a range of corporate video production. For more information visit " target="_blank">www.channel1.com.au/">http://www.channel1.com.au/. They also produce a range of safety DVDs and training videos for the workplace.
Having worked in the training video production industry for quite a while, I have been brought up in the school of thinking that the ideal length of a training video should be around 12 minutes.
You could imagine how my eyebrows were raised when I was approached by the OHS Manager of a multi national corporation recently to ask me to think about producing some 60 second training videos for them. In his words; “every one is time poor nowadays, instant coffee is not quick enough and we can’t afford to take our people off their lines for 30 minutes to watch a training video even though OH&S is a hugely important part of our business”
“I also have to compete with Production, HR, Administration and sales for employee attention during our staff meetings, so I want a communication that is quick, edgy and effective”
A series of 25 x 60 second occupational health and safety training videos were written and produced as if they were television commercials. They featured a cartoon character and supporting posters were produced and put up on all factory walls throughout the country. These 1 minute productions also found their way into the company’s tool box meetings and were emailed from factory to factory, employee to employee.
The short sharp messages proved to be great motivations for some dynamic discussions that followed their screening The campaign has been so successful that the training videos were translated into several languages and distributed around the world.
A great lesson was taught to me by someone who was willing to think a little outside the square!
- Related Videos
- Related Articles
- Ask / Related Q&A
- Top Safety Training Videos for Industry
- One Minute Training Videos - How is that Possible?
- Techniques to Educate Staff About Workplace Safety
- Using Video To Communicate Workplace Safety
- Lights! Camera! Action! Secrets of Creating a Killer Corporate Video
- Safety on the Job
- Safety Awareness for Hotel Workers
- Carpentry Training Courses – Increasing Skill Levels and Income
Building Money Online Fast - Easy As A - B - C As Long As You're Using Article Marketing
By: Dale Dupree | 24/12/2009Be sure to place your keyword phase at least 3 times in a natural way as this definitely helps with your SEO.Second, paste your article to any high traffic online article directory under an appropriate category. If this is your first time, then take a few moments to create a free account for yourself.
Make Cashflow Online Fast - Simply As A - B - C As Long As You're Using Article Marketing
By: Dale Dupree | 24/12/2009Repeat, this gives you another marketing piece and even more chances to be seen by your niche audience while at the same time building credibility in yourself to your audience. This aspect of marketing should never be taken lightly. After all, people do business with people who
How Brad Pitt and Angelina Jolie Are Able to Move Their Family from Country to Country and How You Can Too
By: erica njie | 23/12/2009Unless you live under a rock, you’ve probably heard about the many homes Brad Pitt and Angelina Jolie have in many places around the world. Whether you’re counting the ones they rent, the ones they actually own, or both, the number of places the couple has moved themselves, and their brood of six children, in and out of is astounding.
Business Communication Consulting
By: Ian Mckenzie | 23/12/2009Business Communication is a very important aspect of any company. A company needs to convey its message clearly and quickly, thus saving precious time and money. Internal Communication is also in this sense very important, as it is foolish if one employee takes half an hour to deliver a message. In today’s day and age, when everything is so technologically advanced, business communication methods are developing, too.
Australia Electrical Courses
By: Martin Boyd | 23/12/2009Electrical supply related courses cater to three different sets of individuals, namely electrical supply workers, electrical supply supervisors and lastly, other individuals that may need to work closely with electrical supply workers in order to perform their jobs.
Funded Proposal MLM Leads
By: Darwin Farr | 23/12/2009Funded Proposal MLM Leads is an improtant concept in Network Marketing. For information on funded proposals and the leads generated, read the following article.
How to Succeed in MLM
By: Matt | 22/12/2009Hi, My name is matt williams and this is my blog on MLM success. To teach you and show you how to create success with your mlm i am going to use an MLM named The Free and Powerful System, im using this to demonstrate what you can do to succeed in this very harsh industry.
financial earthquake prevention, a related diversification
By: PaulPeshkov | 18/12/2009Just one single large earthquake can cause damage of more than $100 billion, that’s only about twice the loss in the 1994 Northridge earthquake. The same can happen for the business organization. Have you ever considered financial earthquake prevention? We need to diversify our income source!
Is the customer the most important person in your organisation?
By: Scott Weston | 14/08/2009 | Customer ServiceNow more than ever before, with a huge range of products on the market, similarly priced, customers need sales people or customer service representatives they can not only trust, but who make their experience a positive one. A good starting point is to ask yourself, “Is the customer the most important person in this organisation?”
Using Video To Communicate Workplace Safety
By: Scott Weston | 11/08/2009 | TrainingMore than ever before, occupational health and safety has become a major priority in almost every Australian workplace. Organisations must, by law, ensure that their employees are adequately trained to perform at their job in the safest way possible and that particular occupational health and safety policies are adhered to. Whilst there are a multitude of communication pathways that can be taken to deliver the message of workplace safety, one such method has its benefits.
One Minute Training Videos - How is that Possible?
By: Scott Weston | 01/04/2009 | TrainingHaving worked in the training video production industry for quite a while, I have been brought up in the school of thinking that the ideal length of a training video should be around 12 minutes. You could imagine my surprise when I was approached by the OHS Manager of a multi national corporation recently to ask me to think about producing some 60 second training videos for them. This article explores the changing times of training video production and how thinking "outside the square".
Corporate Video Production - The Shot List
By: Scott Weston | 01/04/2009 | BusinessAs mentioned in a previous article the most important component of any video or DVD production is the script. We would liken the importance of the script to the importance of a house foundation. The shot list would tend to follow the script in the video production process, and allows you to think about what pictures need to be captured to "tell the tale" visually. Included are some practical tips on how to go about putting together a shot list.