Danielle Stein Fairhurst (Principal) is an MBA qualified business professional with over twelve years' experience as a financial analyst. With her talent for financial modelling and professional approach, she helps her clients create meaningful financial models in the form of business cases, pricing models and management reports. She has hands-on experience in a number of industry sectors, including telecoms, information systems, manufacturing and financial services.
Danielle is regularly engaged as a speaker, course facilitator, financial modelling consultant and analyst. She runs regular training seminars around Australia and globally, and her custom built training courses have been described by attendees as well-presented, neatly structured, informative, practical, and extremely relevant to their everyday needs. She is available for presentations, workshops, training courses, lectures and seminars. Topics include Financial Modelling in Excel, Budgeting & Forecasting and Data Analysis & Reporting.
She holds a Master of Business Administration (MBA) from Macquarie Graduate School of Management, and has taught management accounting subjects at Sydney University. She is an advisor to Chosen Funds Management, an independent funds management business. Danielle lives in Sydney with her husband and two children, and enjoys the challenge of balancing a healthy family lifestyle with her passion for business.
With more bad news regarding the economy every day, Plum Solutions, a Sydney-based financial analysis training company, has developed a new way of attracting more business. By converting their courses online, they are able to attract a new market with a low priced training option. Introduction to Financial Modelling in Excel is now available for the introductory price of AU$99.
The demand for Plum Solutions’ face-to-face workshops is restricted to a those participants who live near a major city where the course is offered. A lot of students travel interstate to attend a course to because it was not offered at a time or location which suits them. “Elearning is not for everyone, and some people still prefer the face-to-face method,” says Danielle Stein Fairhurst, Principal of Plum Solutions, “When participants are completing a course online, we give them as much opportunity as possible to interact with the presenter, but of course they don’t get the intensity and camaraderie that exists in a full day training workshop.”
Many participants, however, find the cost savings and convenience of online delivery outweigh the disadvantages. Being able to complete the course in their own time is invaluable, as many are not given time off work to undertake professional development courses. With corporate budgets tightening, employees are also finding their companies reluctant to pay for their training. With redundancies on the rise, many people are paying for their own training to improve their skills and marketability. By offering the courses online, costs such as room hire, catering and printing of manuals are reduced and these savings can then be passed onto the participants.
By offering their courses online, Plum Solutions are expanding their product offerings as well as appealing to a new market. Social Networks such as Linkedin and Twitter are an important part of promoting the online courses. A “Financial Modelling in Excel” special interest group was recently set up on Linkedin and within ten days over 100 people from 28 different countries had joined the group. Online courses open up a whole new international market as long as they are written in such a way that they are not specific to Australia and are reasonably easy to understand for those with English as a second language.
More information about Plum Solutions Online Training can be found at: http://www.plumsolutions.com.au/elearning/
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