How to create an attractive sightseeing tour for potential travel clients?

As a tour guide, you may have years of experience showing travelers around. You are probably familiar with popular as well as off-the-beaten spots in your destination. Your clients appreciate your passion in the face-to-face interaction. But how to attract potential clients to meet you in person? In other words, how to design an attractive sightseeing tour that travelers would choose. A modern tour guide needs to present well on the internet, thus encouraging potential clients to book your sightseeing tours.

Tip 1: Shout your specialty.

For your destination, there may be hundreds of thousands sightseeing tours available. Why should a traveler choose your tour rather than anyone else’s? Because the sightseeing tour with you is unique. Try to differentiate your tour and service. For instance, are you expert on local customs and tradition, so that the sightseeing will be more fun with local interaction? You can also design themed tours like tapas tour for food lovers, creative markets visit with style, witch tour in the night, movie tour at famous shots…Shout your expertise when designing a tour.

Tip 2: Photos are inspiring.

Visual images and videos are inspiring and welcomed by most travelers. Photos create direct impression of what to expect on a tour. Thanks to the fast technology development, video presentations are now quite achievable. High-quality and interesting photos sometimes “lure” people to visit a place. However, mind that you are encouraging people to come and visit with their own eyes. Do not over present, making feel a virtual tour is enough.

Tip 3: Detailed and clear introduction.

Clients can not book your sightseeing tour if basic information is missing. Good presentation attends to details. Give a clear and consistent introduction on tour length, what to see, sightseeing itinerary, tour inclusions and exclusions, maximum number of people in the group, special notice if any... It actually saves a tour guide’s efforts by clarifying things in advance.

Tip 4: Show your humor and wisdom!

Travel is about fun. In a sightseeing tour by a Zagreb local guide, “Exclusions: Bad tempered, no-sense of humor, it's-just-another-tour local guides.” Isn’t it reassuring that this would be an interesting tour with a lot fun? For a personal/private tour guide, people choose you rather than merely a tour. Don’t be shy to show your own characteristics.

Tip 5: Listen to your clients and keep improving your sightseeing tours.

Feedback is great to have. It justifies the hard work of a tour guide. It passes on the words as testimonials. Moreover, it helps to improve. While afterward feedback may be less attainable, you can listen to your clients during the tour. See what they rose with interest. Can it be applied to the tour for a better experience? Keep improving and updating your sightseeing tour.

Happy Exploring!