Innovations in Work Wear Design

The average work place has come a long way in the last few decades. Modern machines replacing its old outdated counterparts, more stylish work furniture, better work environment, flexibility etc.

These changes are not just meant as cosmetic changes but the fact is most companies invest in such innovation to boost employee morale, to get the best out of them, give them a comfortable working space and increase efficiency. Given that there is so much innovation at the work place, the work wear industry is not left far behind. In fact if anything it has surged ahead of the rest of the innovative world in the office.

Gone are the days when getting dressed to go to work would be a real boring or tiresome exercise. With the advent of technology, work wear has changed dramatically over the years and most of the top clothing manufacturers are hiring the services of high profile fashion designers or investing in an in-house design team to manufacture work wear that has the perfect balance between being formal and serious but at the same time more fun and fashionable.

New design and technology is not just confined to making clothes more fun and fashionable but at the same time for certain companies it means making more practical clothing depending on a person’s occupation and the environment they are working in.

Let us take the example of the company 66° North. This company is primarily based in Iceland and for years has been catering to the demands of the Icelandic worker and the changing environment in Iceland. Average temperatures in Iceland are about 12 degrees centigrade in the month of July at Reykjavík, the capital of Iceland and it gets slightly cooler during the winters with little snow. The demands of work wear here are quite different than what you would imagine in other parts of the world.

Hence the company constantly innovates in its work wear designs. They have two distinct work wear range – First is the sea and rain wear and the other range is the winter wear.

Sea and rain wear is further divided into the following categories:-
- Fishing Industry
- Floatation
- Food Industry
- Hi-Visibility
- Rainwear
Winter wear of course is a single category by itself.
Each of the above mentioned categories require careful planning and execution of the clothing. It needs high amount of research work done to learn the exact nature of the work, the requirements of the worker, something that is practical at the same time complements the work being done. And of course apart from being all that, it needs to be fun and fashionable, something that makes the worker feel good about getting up and dressing up for work. After all, if your mind is in good shape, then the work will follow effortlessly.
Textile innovation has been around for a while but never before has it seen the urgency and speed with which companies are innovating themselves, developing new fabrics, blends, designs, hiring professional services for market research and planning. All of it so that – you – the customer feels good about your self.