Remember Me
forgot your password?

Mexico Tourism Board to Open Office in Washington, D.c

As part of a more aggressive international promotional strategy in North America, the Mexico Tourism Board (MTB) will open a marketing office in Washington, D.C. in May, bringing the total number of offices in the region to nine.

Heading up the Washington, D.C. office will be Eduardo Chaillo, a Mexico Tourism Board veteran who once led the Mexico Convention Bureau (MCB) and most recently oversaw the MTB’s promotional efforts in the United States and Canada from the MTB's midwestern headquarters in Chicago.

According to Chaillo, the office opening responds to a need to better service the northeast region, whose high population density and per-capita income make it one of Mexico’s most important international tourism feeder markets. The city is also home to many of the United States’ leading travel associations, government agencies and chambers of commerce, as well as the Mexican Embassy, making an established presence for the MTB there particularly important, Chaillo said.

While the office will specialize in all product segments, from sun and beach to nature to culture, particular emphasis will be placed on meetings and conventions, according to Chaillo. Mexico wants to stake its claim for a larger piece of the United States’ business travel market, estimated by the Convention Industry Council at US$122 billion; currently, only 12.5 percent of the meetings and conventions organized by U.S. companies are held in Mexico, meaning the sector offers tremendous opportunity, . According to the Professional Convention Management Association (PCMA), 30 percent of organizers of the 300,000 conventions it registered last year expressed a desire to hold events in Mexico.

In addition to opening an office in the U.S. capital, the MTB will also expand operations in its West Coast office, headquartered in Los Angeles, announced Mexico Tourism Board CEO Francisco Lopez Mena. The region is by far the most important U.S. tourism feeder market for Mexico, responsible for more than 2.4 million of the international tourists visiting the country in 2006, said Lopez Mena.

Funding for the office and other promotional initiatives slated for the coming year will come from the MTB's promotional budget of 1.61 billon pesos (about 150 million dollars), 40 percent larger than the previous year. The increase derives from the recent passage of a provision increasing from 50 to 70 percent the MTB's share of tourism revenues from the International Tourist Tax (DNI).

About the Mexico Tourism Board
The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico's tourism attractions and destinations internationally. Created in 1999, the MTB is Mexico’s tourism promotion agency, and its participants include members of both the private and public sectors. The MTB has offices throughout North America, Europe, Asia and Latin America.

About Chichen-Itza, the World Wonder
Swiss-based New7Wonders Foundation is revising the original seven ancient wonders of the world, and Mexico’s Chichen-Itza in Yucatan State is one of 21 finalists to become a new Seven World Wonder. Declared a UNESCO World Heritage Site in 1998, Chichen-Itza is considered to have been one of the greatest Mayan centers of the Yucatan peninsula, and today is one of the largest and most impressive archaeological sites in Mexico. To vote for Chichen-Itza as one of the new Seven World Wonders, visit www.new7wonders.com.

FOR PRESS ONLY: For additional ideas, help with a story or general travel and tourism information about Mexico, please contact the MTB’s North American Press Room directly at 1-800-929-4555, by e-mail at northamericanpress@visitmexico.com, or visit our press Web site at www.visitmexicopress.com. To access an online warehouse of free, downloadable b-roll, visit www.thenewsmarket.com/visitmexicopress.

# # #

Erick Laseca
Mexico Tourism Board
312-228-0517 ext14
erick.laseca@bm.com
www.visitmexicopress.com

Erick Laseca

Erick Laseca works for Burson-Marsteller as public relations liaison for the Mexico Tourism Board in Chicago.

Rate this Article: 5 / 5 stars - 1 vote(s)
Print Email Re-Publish


Article Source: http://www.articlesbase.com/travel-articles/mexico-tourism-board-to-open-office-in-washington-dc-124565.html
Add new Comment



Captcha

  • Latest Travel Articles
  • More from Erick Laseca

A Quick Tour Of Paris - Those Posh Western Arrondissements

By: Levi Reiss | 09/07/2009
I love touring Paris so much that I am doing a series on both the well known and the rarely visited tourist attractions of different sectors of the city, combining neighboring arrondissements. This short article visits the sixteenth and seventeenth districts of western Paris. Please join me on this tour. You are sure to discover sights that you'll just love.

Holidays in Bavaria - More than Beer and Leather Trousers!

By: Jimi St Pierre | 09/07/2009
Bavaria in southern Germany has a reputation for offering the archetypal image of German holidays - great beer and men dressed in fancy leather trousers! But Germany's most popular holiday destination has a great deal more to offer than this.

Hotels Made For a Cuba Honeymoon

By: Rossella Colella | 09/07/2009
If you are choosing where to go on your honeymoon, Cuba makes its case as a country bursting with top-class hotels, a tropical landscape and an ocean setting. Read on to find out about three of the most luxurious hotels that will host a perfect honeymoon in Cuba. Cayo Coco Cayo Coco...

Here is a comparison of so-called budget-friendly accommodations and hotels Chicago and Leeds have

By: Britney Simpson | 09/07/2009
Practicality dictates that all people should look for ways to save on costs.

There are various reasons to reserve for hotels in Oxford and Manchester

By: Britney Simpson | 09/07/2009
Are you planning to take a visit to Manchester or Oxford? Do you want to make sure you have access to the tourist spots you want to lay your eyes on? Well it is high time for you to check on what these cities offer not only as to attractions but in terms of accommodations as well. In a list of considerations, you will see that it is indeed best to reserve hotels in Oxford or hotels in Manchester. Below are some of the best features presented to you by the different accommodations in these wonderful tourist spots.

Each of the hotels in London was made for a celebration

By: Britney Simpson | 09/07/2009
Going to a strange place is somehow one of the most difficult experiences for some. While some look forward to spending a vacation just to be away from usual work requirements, there is a stress that goes behind it. If you are considering United Kingdom as your option for the travel, London hotels are worth taking note of in your itinerary. You might wonder why consider these options in mind when there are other things to consider. Well, hotels in London boast of a lot of things. Take a look at the following.

How to plan a great stay in hotels Las Vegas and Miami

By: Britney Simpson | 09/07/2009
Choosing from a list of accommodations is not that easy especially if you do not actually know what to do. When the choice becomes so unfavorable, then having a good time in a home away from yours is simply not worth it. Before you go to other places, you have to make a plan. When searching for hotels Las Vegas or hotels Miami, you have to follow some steps if you want to make sure you will have a pleasurable time. You may include the following tips in your list of considerations.

Here are things to consider when looking for family-friendly hotels San Francisco and New York have in their list

By: Britney Simpson | 09/07/2009
Each of the hotels San Francisco included in their list have different purposes to serve.

The Mayas are Coming to the Windy City

By: Erick Laseca | 17/06/2007 | Exotic Locations
Chicago’s IMAX Theater at Navy Pier to host ‘Mystery of the Mayas’ from June 18 to 24

Chichen Itza Debuts on Second Life

By: Erick Laseca | 09/06/2007 | Travel
Virtual tourists are encouraged to cast their vote for the archaeological site

Mexico Expands Its Commitment to Sustainable Tourism

By: Erick Laseca | 09/06/2007 | Travel
Linking Livelihoods and Sustainable Tourism to Promote Conservation and Expand Rural Incomes

Mexico Wooing One Billion Chinese Tourists

By: Erick Laseca | 23/05/2007 | Travel
Pursuing the potential at the China Outbound Travel and Tourism Market

Cancun International Airport to Open New Terminal Next Month

By: Erick Laseca | 23/05/2007 | Flights
These and other developments announced by Mexico Tourism Board CEO, Francisco Lopez Mena at Cancun Media Marketplace

Mexico’s First-quarter International Tourism Results Show Significant Growth

By: Erick Laseca | 16/05/2007 | Business
International tourism revenues up 14.6 percent compared with same period last year

Miss Universe Pageant 2007 to be Held in Mexico City

By: Erick Laseca | 16/05/2007 | Television
Event marks second time in 15 years that Mexico’s capital city has played host

Cinco De Mayo – Tequila, Mariachis, Chiles, Oh My!

By: Erick Laseca | 01/05/2007 | Travel
U.S. cities celebrate National Mexican holiday observing Puebla’s victory over the French

Submit Your Articles Free: Signup


Article Categories




Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.07, 1)