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Orlando hotel revenue down 15%

Orlando hotel occupancy levels fell 7.7 percent in January compared to the same month in 2008, and revenue from available rooms dropped nearly 15 percent, according to Smith Travel Research.

Occupancy and revenue fell in all submarkets and price categories, reflecting the broad decline in the travel industry that has accompanied the nation’s worsening economic condition.

Luxury hotel rooms were the hardest hit, with an 11.6 drop in occupancy and a 17.2 percent decrease in revenue per available room -- the key measure hotels used to assess their financial condition.

Less than 61 percent of the region’s hotel rooms were occupied on average during January, down from 65.7 percent in January 2007. The average daily room rate fell to $108.08 from $117.27 a year earlier.

Smith sampled about 76,000 of the region’s 115,000 hotel rooms. It doesn’t report data from hotels at Walt Disney World.

" Orlando hotel occupancy levels fell 7.7 percent in January compared to the same month in 2008, and revenue from available rooms dropped nearly 15 percent, according to Smith Travel Research.

Occupancy and revenue fell in all submarkets and price categories, reflecting the broad decline in the travel industry that has accompanied the nation’s worsening economic condition.

Luxury hotel rooms were the hardest hit, with an 11.6 drop in occupancy and a 17.2 percent decrease in revenue per available room -- the key measure hotels used to assess their financial condition.

Less than 61 percent of the region’s hotel rooms were occupied on average during January, down from 65.7 percent in January 2007. The average daily room rate fell to $108.08 from $117.27 a year earlier.

Smith sampled about 76,000 of the region’s 115,000 hotel rooms. It doesn’t report data from hotels at Walt Disney World. "

Mark Jonathan

REVPAR GURU recognizes the growing need for a competitive pricing system that updates the rates automatically in real time. It is reacting to the changing consumer purchasing behavior and delivers results that are based on current supply and demand instead of poor performing forecasts.

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