Mariangeles Claros is the author of this article and expert in accommodation in Spain
The holiday rental market is highly competitive in Spain, where many different kinds of holiday lets are available for short periods. A good strategy in your advertising plan might be needed.
Geo Targeted advertisement: If you own a apartment rental in Spain, the first thing you should keep in mind is to focus in a holiday rental website that is ONLY specialized in Spain. Spain-Holiday.com is the leading holiday rental website in Spain with more than 3,000 holiday homes, villas, apartments and cottages advertised directly from the owner.
Competitive prices: if you have bought a holiday home as an investment, make sure to cover all the costs. Take a look of the prices in your area for the type of property you wish to rent and charge similar to others, never too much or too less. When is too expensive, your property advert would be compared to others and the renter will always choose the cheaper. A very low price can also make the renter wonder if the reason is due to a bad neighborhood, or a noisy area perhaps. So try to be careful, fair and competitive.
House goods: there´s no doubt about a nice holiday home will always be more attractive than one with no style and no comfort. You don´t have to spend a fortune in goods, but there are many ways to make your property rental cozy and charming if you decorate it nicely and offer a few facilities like radio, DVD player, or even your kids old Play Station with a couple of games, that would always contribute in the creation of a fine advert and there will be a chance that the renter repeat if the house and deal has been nice.
Thank you letters: if you are happy with the renters, send an email to them expressing how much you appreciate their stay and perhaps you can save a future rental by telling them about discounts for a second rental. It is a nice way to end up your rental business and maybe “the start of the next one”.
Last minute offers: Don´t miss the opportunity to place your ad at the last minute sections if your property is available for the upcoming period.
With these ideas, you might be sure that your holiday rental business in Spain is going to improve and you will notice how important it is to take care of the details that will make your holiday home stand out among the rest.
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