Sherri Russell is owner of Hess Lake Vacation Rentals in Newaygo Michigan, visit http://www.hesslakerentals.com. Sherri has also started a free vacation rental listing service, http://www.ytbvacationrentals.com and also has a popular vacation blog at http://myytbtravel.blogspot.com
Traditionally in the travel industry, travelers are accustomed to seeing vacation packages primarily promoted by large resorts and hotels. A vacation package typically includes stay, meals and activities all for one discounted price.
Family travelers generally prefer vacation packages because they simply don’t have the time to research restaurants and local activities to plan a successful family vacation and hope they made the right choices not being familiar with a desired vacation rental location. They just want to “get away” with as less effort as possible.
This same principle for “vacation packages” can be applied with vacation home rentals too. In fact, it makes more sense than ever for vacation home owners to partner with area businesses and create their own “vacation packages” to increase community interested with travelers. Vacation home rentals in general have attracted more interest especially now that travelers are staying closer to home.
“Vacation Packages” add tremendous value to a potential traveler, vacation owner and community, such as;
- Proper restaurant selection – great food!
- Safe Areas for travelers– pre-recommended parks, play grounds, activities
- Generates more revenue w/in your community by keeping activities local and forcing guests to venture out and make additional purchases.
- 10%-25% savings in most cases
- Increased reservations with vacation rentals
- Convenience – restaurant certificates, activity reservations, and driving directions from vacation rental location provided. Boat rentals in the water and ready to use. Life jackets.
- Peace of mind – for example, knowing the fishing guides have been background check and are safe/ professional and have been in business for a while – it can be intimidating going out into the water with someone you never met before and no way to escape.
- SAVES TIME for the traveler
- Additional Services; fire wood, information, FUN times
Desired stays are increasingly becoming shorter for many travelers due to hectic work and family schedules. Vacation home owners should learn to be more flexible on stay lengths to generate more interest also.
It may take a little effort on the vacation home owner’s part in the beginning networking and creating these “vacation packages”, but they can be very rewarding and increase reservations. Some areas of interest may be in adventure, canine friendly fun, hunting, river fishing, lake fishing, ice fishing, massage-spa, relaxing, family fun, fishing, hiking, biking, kayaking, boating, golf, etc.
Start to utilize years of personal experience and trusted relationships with local businesses from around your vacation home area and save the traveler time and energy while providing incredible value for their vacation dollar.
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