Irwin Myers is the president of Video One Productions, a Chicago-based company that has been providing production, editing, and duplication of videos, DVD’s, and CD’s for hundreds of companies for more than 20 years. To find out more about how Video One Productions can help you with your production and multimedia needs go to http://www.video1pro.com
Once, online video was a novelty. Today, there is a titanic flood of online video, a testament to its immense popularity. What enabled this flood was the widespread availability of high-speed, broadband internet access. Ground Zero for this explosion in online video is YouTube, which was launched in 2005 and purchased by internet search giant Google in 2006
So serious is online video's impact that Google offers top ten rankings to those videos that have received enough user votes - no matter where the videos come from, or what they contain. Today's marketing budgets need to be aware that a top ten ranking in Google on certain competitive search keywords can easily run the cost in money and time to the six figures and beyond.
If you haven’t engaged in online video production for your business, consider that at the absolute least, submitting a small number of videos to the various video sharing sites such as YouTube will increase your website's traffic because you can advertise that site's URL in the videos and video page. Make sure you use the complete format for your link and viewers of your videos can be at your website in less than a second after seeing your videos.
What are some ways to get those viewers and raise your profile above the video flood? Here are four tips:
1) Share your video as a response.
Browsing YouTube will bring you in ‘content contact’ with videos that have high viewership. Look for other videos that connect in some way to your video. You can be creative with the association, but there should be a plain connection. Post the URL of your video as a Video Response to the high-traffic video in order to "coat-tail" some of the popular video's traffic and bring it to your own video.
2) Choose specific keywords.
Use Google's Keyword Tool and feed it the URL of a competing video page, your own product page or any other relevant web property you either own or know of. The tool will suggest keywords that you should use in your own video's title and in your description copy.
3) Watch competing videos.
Depending on whether an MBA is saying it, this activity might be called "benchmarking" or "best practice research". Watch popular videos on various video sharing sites. Examine their content, their description, and their titles. Think about your next video production and imagine ways to mirror what their popular video does. Then implement those ideas, and you will increase your chances of obtaining similarly high traffic.
4) Find new video sharing sites and get in on their ground floor.
Google owns YouTube, but indexes the entire web. Feed the video page with sufficient information and an appropriate title and you can expect a search engine presence on the keywords you pick - assuming those keywords aren't too competitive.
So whether you plan to market your video on DVD, CD, though the many video sharing sites or on the home page of your website, your video needs to look good. Good doesn’t necessarily mean slick. It means that it has to be appropriate to your industry and the audience that you are targeting.
That’s where a professional video company such as Video One Productions can be of service. Come to us with your ideas and we’ll help you craft a video that will be appropriate, affordable and will make you proud to distribute. We’d be happy to provide you with a free consultation and perhaps be of service to you when you decide to have your video produced.
Feel free to look at our demos or call us at 773 252-3352 to discuss your project.
Copyright © 2008 Irwin Myers
Irwin Myers is the president of Video One Productions, a Chicago-based company that has been providing production, editing, and duplication of videos, DVD's, and CD's for hundreds of companies for more than 20 years. To find out more about how Video One Productions can help you with your production and multimedia needs go to http://www.video1pro.com.
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