Top Ten Problems with online videos

 Video marketing is undoubtedly one of the best ways of promoting a company, product or a website online. Video production firms put in a lot of effort in creating interesting videos that can capture the interest of the viewers. Online videos whether they are advertisement, training video or corporate video help in creating brand awareness, however sometime they can have a negative impact on the advertising campaign carried out by the video production firm. Let’s take a look at top ten problems faced with online videos.

1. There are millions of people who surf the net daily. Although internet has become a very important part of our lives not many of us have the technical knowledge of how things work online. The quality of the video is highly dependent on the internet speed. The online videos such as advertisement, training video or corporate video are viewed by buffering and not downloading. However, many people do not understand how things work. There is a possibility that a viewer is not able to view the video because of slow internet connection but he may not understand the actual cause and think that the video is actually of poor quality. Things can be worse he tells this to his group of friends, this can spoil the reputation of a website as people who have already got a negative feedback would not like to visit the site.
2. Some companies use outdated software to create a video, or do not hire a professional video production firm for the job and create advertisement, training video or corporate video on their own. This results in poor quality videos with blurry and shadowy images, which the viewers do not like to watch and the probability is that the viewer would move on to some other page even before the video ends.
3. One big problem with online videos is that no standards are defined for the length of the online video. Some sites allow less time while others do not have any defined time limit as a result the same video is available in different length formats on different sites. People who stumble upon video with shorter length duration may not be impressed. A training video with shorter time duration may not be as effective in communicating the information as the original video.
4. Videos cannot be viewed properly if there is a problem in video card or audio controller drive of the viewer’s computer.
5. Mismatch in the size of window for which the video has been encoded and the window in which the video is displayed can definitely effect the quality of video. Sometimes a video production firm would encode a video for bigger window size but the video site would display it in a smaller window and the viewer is not able to see the video clearly.
6. Sometimes due to corrupted flash player or changes made in the computer settings does not allow video to be displayed properly. You can overcome this problem by downloading accelerator software.
7. Many companies do not pay attention to the details of the geographical locations where the videos are displayed. The products should be promoted in regions where people would be interested purchasing them. Promoting a product in regions or countries where people are just not interested in purchasing the product is complete waste of time, effort and money.
8. Sometime audio is available but the video cannot be viewed. This is a very common problem.
9. While submitting a video to a website you must check that the website is not illegal. Illegal websites generally display lot of pop up messages and generally does not allow videos to advance further. A professional video production firm would never make such a mistake and it is always better to employ a professional team for the task.

10. Sometimes videos are removed due to infringement. This happens when an unauthorized video is loaded and the owner has rights to sue the displayer, is notified.