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How to Understand What a Brand Is


Video Description: Simon Middleton, the Brand Strategy Guru, author of Build A Brand In 30 Days, explains what a brand is and what a brand isn't. Brand isn't logo or marketing, says Simon. Brand is a set of meanings held in the heads and hearts of your audiences.

Related Article Subjects: How to Understand What a Brand Is, brand, brand strategy, brand strategy guru, branding, brands, Build a brand in 30 days, conference speaker, keynote speaker, Simon MiddletonHow to Understand What a Brand Is


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