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Tactic for Building Your Swipe File


Video Description: A swipe file is an archive of sales copy from marketers on the Internet. Risley shares a tactic of how you can create a swipe file of various sales copy you run across on the Internet.

Related Article Subjects: internet marketing, sales copy, Swipe File, copywriting, Marketing, risley, Sales, swipe


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    You need to either learn how to write advertising or take the time to hire someone who can do it right for you, because it is the most important part of your entire sales presentation. If people don’t like the copy, and the copy’s not compelling, they’re not going to buy from you!



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