Enrico Madrigrano is considered one of the most important Web Marketing consultant and entrepreneur in Italy. With more than 10 years of experience in Marketing on-line, Search engine positioning, E-mail marketing, Web-tracking, and Landing page optimization, he has been working all around the world, trying to "import" and "adapt" the USA Web Marketing strategy to the European Market. CEO of Madri Internet Marketing - www.madri.com - he helds some of the most important Seo and Web Marketing courses since 1998.
Ezine Advertising is one of the most powerful ways to market and promote your other products and or services. There are literally thousands of electronic newsletters on the Internet with millions of people who subscribe to them. Placing ads in online newsletters is an inexpensive way to reach your target market quickly -- especially when you compare it with other forms of advertising.
In 2002, ezine publishing took a quantum leap, as its status evolved from "amateur's hobby" into becoming the most powerful marketing tool for business online. Email newsletters have come of age, and increasingly, more ezines will take this route, as subscribers prefer them to drab, lack-luster text-only ezines. In the coming year we'll see more ezines published.
There are tens of thousands of Ezines being published every month, with a collective audience of millions. And the editors of most of those Ezines are all looking for quality content for their newsletters.
If you master this technique of making the Ezine viral you can get your name and your website URL in front of 100,000 or even a million readers.
6 Web Marketing Tips for making the ezine viral:
• Pick a topic that you know something about and then go to the Search Engines and find as many websites as you can that deal with that subject.
• As well as collecting information for your article, make a note of any URLs that offer free resources dealing with the topic of your article. Include those URLs in your article.
• You should choose a topic very carefully. Once the topic is selected, doing enough research on the subject is vital. Organize the material and write in an interesting style. Make sure that you provide links to free resources.
• The content in your Ezine should not be pure sales copy. There has to be valuable and genuine information. Promotion of your product or service should be subtle. Viral marketing using Ezine is different than running an E Mail marketing campaign that blasts millions of mail messages to unsuspecting readers.
• At the end of your article, attach a 5 or 6-line 'Resource Box' that includes your website URL and/or your email address.
• When you have finished your article, do NOT send it off straight away. Let it lie fallow for 2 or 3 days and then come back and read it again. You'll be amazed at the improvements you can make. Those final improvements are what make the difference between an article that gets published and one that doesn't.
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