You may have already realized that viral marketing is an essential component to the success of your internet business. But the next question to ask is this: what makes marketing viral? There are three keys.
Key One: It must be Buzz-Worthy
Basically, it just means notable, interesting. There is a story around it. You must have the juicy tidbits that stars like Britney Spears and Madonna are known for. If you cannot get the people to be convinced that it is something new, juicy and revolutionary, you cannot expect to pass the viral marketing standard. If you really want it to sell like pancakes, it must be something substantial and extremely intriguing enough for the user.
Key Two: It must be useful to the person you are sending it to.
Otherwise, it is like some chain letters that you get. It is like, “Why do this person send it to me? Delete. It is gone.” If it is useful to the person that gets it and the person that read it initially forwards it to others who might find it useful too, it continues a self-perpetuating cycle.
If you do not establish this, the first man or woman that gets it will treat it as junk and press the delete button. So, it does not go on. But if they think it is useful and they know you personally, chances are you have some similar interests. It might be interesting to you and it gets forwarded around and the message just spreads.
Key Three: It must be easy to pass on.
This is actually the most important key of the three, but it will not work without the first two. You have to have all three, but this is the thing that really makes it viral. A “Tell a Friend” script might be another good example.
When you visit a website and you think it is really cool, often, they will have a thing where it says tell a friend, and you can type in the e-mail addresses of two or three of your friends. They get a link to the site saying, “Hey, so and so, with your name, sent your link to the site. Come and check it out.” Those are examples of tools that make your material easy to pass around.
There are various viral examples. If you can get that kind of viral movement which is synonymous to having multiple branching out levels as in an old Pert commercial, it does not really take very long to spread your message, but you have to have the three keys that we just talked about.
Another example is reports. You see a lot of people in internet doing this. They will create a report that has great content. Inside the report you can have links to backend products, your affiliate links, and you can brand it like with your brand saying sometimes if it is your report, you brand it however you want. This is already instant viral marketing for you. Tools such as viralpdf.com help you create those reports.
Related Articles
Internet Marketing’s Triple M Strategy: Message to Market Match
By: Joel Christopher | 01/08/2007 | Online Business
If you have done the triple S and sucessfully sharply segmenting your sublist, then another triple treat would be most appropriate as a followup to your triple S strategy.
List Building Strategy: Why Use the Resource Box
By: Joel Christopher | 01/08/2007 | Online Business
Your resource box is very important. It may be small, or it may take up a little space, but if you are able to make best use of your resource box, it will actually help bring traffic to your site.
Achieving your Internet Marketing Dream
By: Joel Christopher | 01/08/2007 | Online Business
Achieving your internet marketing dream is not impossible, but it is also not as easy as most people would like to think. It still takes a lot of hard work, among many other things. If you really want a list of steps or check list of things that will help contribute to your internet marketing success, here it is.
Internet Marketing: How Chords of Feelings Strike for your Business
By: Joel Christopher | 01/08/2007 | Online Business
Feelings are very important when you are dealing with your prospects. You need to first go beyond the surface and know how they feel. You can only provide satisfaction to your customers if you are able to meet their primary need.
The Basics of Viral Marketing
By: Joel Christopher | 07/08/2007 | Viral Marketing
Many people in the business of internet marketing ask: what is viral marketing? Well, what is a virus? Dictionary.com defined it to be an infection that can transfer from one place to another easily and multiply quickly.
Make your (usp) Unique Selling Propositions Work
By: Joel Christopher | 01/08/2007 | Online Business
Not all created unique selling propositions end up getting the attention and clamor of its targeted customers.
Traffic Building Using Co-registration
By: Joel Christopher | 07/08/2007 | Online Business
Co-registration is a way of buying subscribers into your newsletter. Basically, it begins when you develop a small ad, you get it placed on a newsletter directory and people go to these directories to find specific newsletters that cover material that they want to subscribe to and read about.
Internet Marketing - What your Market Research Can Do for you
By: Joel Christopher | 07/08/2007 | Online Business
Market research is not just something you do manually. You can actually get some market research software to assist you in the quest of updating yourself with the market of your choice.
Latest Viral Marketing Articles
Learn Real Skills From Social Networking
By: Sara Jones | 17/07/2008
Social networking has surpassed the need for meeting physically for communicating things or for keeping in touch. Since it is free, it enjoys mass popularity and is gaining thousands of new users daily across the world!
Tips to Power Up Your Viral Marketing Campaign
By: Jeremy Long Chia Teik | 16/07/2008
Are you getting frustrated with your marketing results? Are you wondering how to exponentially increase your income through increase in site traffic and in click conversions? Learn all about viral marketing and its power to impact upon your marketing campaign results. Use the pointers to achieve quick results. You will not be disappointed because viral marketing has the inherent power to bring massive income to your marketing campaign.
Energize Your eBook Sales - Simple Strategies to Increase Your Profits Today!
By: Ron Richardson | 15/07/2008
You worked so hard to prepare an eBook that's right on trend in your niche. After the initial burst of sales, all that remains is a trickle of buyers. Even your returns are rising. So what just happened?
Viral Video Marketing is a Phenomenal Social Media Marketing Technique
By: Bob Withers | 08/07/2008
Viral Video Marketing is a new social media marketing technique capable of driving hordes of targeted visitors to your website. Here's how that can happen.
Viral Marketing Tips And Secrets
By: paul mclaughlin | 07/07/2008
Viral marketing could put your business on the map. Not taking advantage of viral marketing could be a big mistake.
An Exciting New Social Marketing Site
By: Konrad Braun | 07/07/2008
This isn't just any market place however, this is by far the best one yet. Upfuse can be closely compared to a Social Networking site, a marketplace, and an auction site, minus the auctioning. Some of the key features on this site are listed below
The Video Marketing Revolution After YouTube
By: Paul Fitzgerald | 04/07/2008
Right now, we are poised at the start of a new revolution in Internet marketing. Just look at the controversy and strife that online television has caused for Hollywood. Their writers have gone on strike over residuals from shows that are aired on the Internet. For them, this is a multi-million (if not billion) dollar issue! If Hollywood is this fixated on the power of the Internet,
What Steps To Take With Your Online Community
By: Ron Subs | 30/06/2008
If you are not building an online community, you may be in danger of losing some of your audience.
Marketing 
