If you listing down the main elements of advertisement picture design, one of the next on the listing following the Images is the text or the typography. Now, standard advertisement picture printing will always have an important portion of its design committed to the text and fonts.
It is critical that the whole thing about it is perfect before sending the design to the advertisement picture printer. That text provides the vital information that the color advertisement picture is trying to express and it must be as fine looking as possible for public to notice it.
For that reason, if you are looking for good tricks on how to create your own fonts or your typography look improved, here are a little font and typography magic guidelines & tricks that you might like to use.
1. Getting & installing free fonts - At present, one of the best sources for typography are the free fonts over the web browsing. There are 100's of web sites out there that recommend free downloads from their font databases. You can simply obtain these and install at your leisure time for your design application.
Just decide the one that you believe is right for your advertisement picture design, download it, & install it for your design application. For example: if you desire to install latest fonts for Adobe applications, you supposed to just download the True Type Font (TTF) files from the web & copy it to the specified path C:\program files\common files\adobe\fonts\ folder. You should then be able to use the latest font in your color advertisement picture designs.
2. Adding together shadows to words - In terms of special effects themselves for your fonts, adding shadow effects is one of the most familiar. Shadow special effects basically create a source of light & the shadow that letters would almost certainly cast when hit by that light. It is a good special effect if you feel like to have a few of your words and texts "come out" lifting them in the design. You have the alternative choice typically of shifting the direction of the source of light so that you can modify the angles of the shadows to your liking. Most picture editing software like adobe Photoshop is able to do this for you.
3. Addition of three dimensional special effects - You can also utilize a few 3-dimensional special effects for your fonts. Attempt to get a feature that recommends to "emboss" letters & words so that they appear like they are made of somewhat like in 3D. These insert matter to your color advertisement picture designs, which is clearly different from shadows. Your letters will appear like they have been molded into the advertisement picture design.
4. Addition of texture & fillers - Fonts can also appear grand if you append textures & fillers. This special effect mainly fills the body of your characters to give additional color to them. These fillers can create your letters seem like they were made from somewhat like satin, feathers or constant like stone & bricks. Adding together, a few filler append color gradients into the characters, altering colors as words & sentences are spelled out. This is a fine first-class special effect if you desire to create logos & special headings in your advertisement picture design.
Now you get some ideas to magic your technique to get better your fonts when designing layouts for color advertisement picture printing. Use these designs intelligently for your profit. All the Best!