Himfr.com reports Murdoch ready to wage war with Google,

"Some people just four ransacked, they are stealing our news stories, they do not have to pay anything, things will take."

News Corp. CEO Rupert Murdoch (Rupert Murdoch) has been fired to the search engines, Google and other sites are attacked to steal the fruits of labor newspapers, the "thief."

Moreover, the Murdoch newspaper websites in the program will start again fully charged, only the long-term subscribers can read the text on the site, when he would prohibit access to Google's news site and index your web pages.

News Corp owns "The Wall Street Journal," the British "Times", "Sun" and other well-known media. Once Murdoch plans to take place, it will be a traditional paper the world's largest media groups and among the largest search engine, an unprecedented war.

In the Murdoch seems that traditional media need to spend a lot of money to come up with a good content, to produce excellent newspapers, but the fruits of their hard to create were "the enemy" easy to steal.

Murdoch believe that these "enemies" is the search engine - "They are Google, they are Microsoft, they are Ask.com, they should not have free access to the content."

Newspaper websites have been searched for,, Google has not yet had a precedent for payment. Google's "spiders" on the Internet around the world to find Web pages and pictures, and indexing, thus providing users fast search service, and display ads.

The Google immediately respond to Murdoch's remarks, saying that any news organization can decide whether to allow its own news by Google included. "There will not let us search capability to" - Google does not care about whether the News Corporation to prohibit its own copy of its website.

Murdoch also faces resistance from Internet users accustomed to free, but they have opposed Murdoch's plans.

Research institutions, Hitwise data shows that in the "Wall Street Journal" Online traffic in the U.S. market, 27% were obtained through Google.

Murdoch which said: "We would like to see less traffic to visit our web site, we would prefer to see fewer and fewer people visit our web site, but they are paying customers."

Present "The Wall Street Journal" is one of the largest sites charge of newspapers, Murdoch originally planned in June next year, before the charges all of its newspaper Web sites, and only subscribers can read the full text of the long-term, but he said last week that revenue charging scheme will be deferred.

It is noteworthy that the problems faced by Murdoch and the Chinese news industry, the problems faced by different forces of the United States portal is not strong, but not to the contents of newspapers, mostly delegated to Yahoo and other portals, but in starting their own Web site, so silent Murdoch only needs to Google opened fire. The powerful Chinese Web portal to access free and low-cost newspaper content, search engines and newspaper did not contain the same contradictions in the U.S. market.

The Australian newspaper started by the media tycoon, to the press have always cherished the strongest feelings. Murdoch and the powerful ability to reverse the situation of free Internet content, is still unknown.

He hopes to turn around newspapers for 20 years.

Murdoch recently in a television interview, said he will select one person among the sons and daughters to succeed him, but it does not specify who. 78-year-old Murdoch said that all parents want their children to inherit their own careers.

Murdoch said that News Corporation has a special committee to discuss the next successor is concerned, this committee will be meeting every three or four months.

Currently, Murdoch has six children: and the two former wife have four children, now his wife, Wendi Deng Murdoch gave birth to two daughters.