Karen Sielski is a passionate online wealth builder, using her 20+ years in the high-tech industry to help small businesses, entrepreneurs, and online network marketers successfully grow their businesses online.
If you want to succeed online and create online wealth, don't think about how you can make a lot of money. Instead, start thinking about how you can help the most possible people get away from their anxiety or pain or get the desired result they want the fastest. Want to make a lot of money? Then ask how you can help a million people get this result the fastest.
If you want to create an information product or service, focus on solving a specific problem or anxiety with a specific result that your prospect wants. I want to re-emphasize, your focus should not be on how you can make a lot of money! Help the most number of people with a specific problem get the result they desire quickly. That should be your primary focus. If you can do that, you will have an abundance of online wealth.
Now let's look in detail at some steps you can take to create a successful information product using this mindset.
1. Identify your highest leverage knowledge. What specific knowledge do you already have? What are your interests?
2. Identify your target market. What types of people can benefit from your knowledge? More importantly, what people need your knowledge?
3. List the top 10 biggest fears, emotional needs, frustrations, or desired outcomes that a typical person in your target market wants or needs.
4. Now do your product research and eliminate any items from the list that already have solutions elsewhere.
5. Next, identify a specific result the prospect wants the fastest, the lowest cost, the easiest, or with the least hassle.
Focus on creating a solution that provides this result.
6. Create a free report, free video, or other free content that describes the problem and tells the story of how you learned to solve the problem or deliver the result. Offer your magic bullet technique as a solution. Yes, you are giving away your best idea for free! It may be difficult to do this at first, but it works.
This approach focuses on solving a particular pain or problem and showing your prospect that you can help them. You are not selling to them, you are educating them and helping them to get what they want. You are gaining their trust and respect first and establishing your credibility. You are positioning yourself as a person of authority that can help them get what they want.
If you show people that you can help them with their problems, they will buy from you over and over again. If you do that with as many people as possible, you will have more orders than you can imagine and your online wealth will flourish.
And now I would like to invite you to claim your Free Access to "15 Ways To Grow Your Business Online". Just click here to send me a blank email and you'll start receiving valuable information that can help you get more traffic to your website or blog and make more money from your visitors.
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