The Trend is Your Friend When Choosing Stocks and A Home-Based Business

The stock market saying, "the trend is your friend", can make you wealthy when investing in stocks and when choosing a home-based business.  What does this saying mean?  If the stock market is in an uptrend, you should buy stocks, and if the stock market is in a downtrend, you should not buy stocks.  In general, it is much more difficult to make money if you invest against the overall trend.

Think back to 1998 and 1999, in the midst of the great NASDAQ bull market.  Almost anyone could make money buying tech stocks.  Fast forward to 2000, and it was almost impossible to make money buying tech stocks because they were in a major downtrend.

The best scenario is to find a trend in an early stage and jump on board. This is how you can make the most money investing in stocks.

The same is true when picking a business or industry. It's much easier to make money if you are in an industry that is in an uptrend.  And those who jump on board early in the uptrend will generally gain the most.

So what are the major trends in today's economy and market?  

1. Health and wellness.  The health and wellness is poised to grow, even in a down economy.  This trend is the results of a convergence of rising health care costs, the aging baby boomer population, and our strong desire to look and feel younger, and growing life expectancy.  Each and every day there are 20,000 new baby boomers reaching retirement age, and that trend will continue for the next 20 years!  Boomers today want to look younger, feel younger, and stay active, and they are willing to be proactive about their health and wellness.

Paul Zane Pilzer, a renowned world economist, professor, and entrepreneur, foresees the wellness industry will be worth 1 trillion dollars by 2010.  Look for opportunities associated with being healthy, feeling great, looking good,  and fighting aging and disease. The nutritional beverage market is one of the fastest growing sectors in the wellness industry.

2. Green.  Green is the new black, in case you haven't heard. The green trend will continue from green vehicles (electric or hybrid), building materials, recycling, to reduced oil dependency via alternative energies like solar and wind energy.  There are many wide-ranging business opportunities in this sector such as anything to do with green vehicles,  low-carbon groceries, environmental microfinance, and green building related products, processes, and certifications.  More ideas can be found in the book "75 Green Businesses You Can Start To Make Money and Make a Difference."

3. Social networking.  Social networks are hot!  MySpace is not just for kids anymore. LinkedIn is a popular business network. There is FaceBook, Tagged, Bebo, LinkedIn, Plaxo, and Twitter, to name just a few of the social networking environments.  More are springing up all the time.  Many of these social networks provide a wonderful opportunity to find new prospects and clients for your business, and to develop an online relationship with them.  There are many effective social marketing techniques that have little or no cost that are highly leveraged and can be very effective when used properly. 

If you have a desire to start a business, you would be wise to pick one in an industry that is in a strong uptrend.   Your chance of success will be much higher and your wealth potential much greater.

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