10 Ways To Enhance Your Website and Homepage Usability

A homepage is the visage; and website, a virtual showcase of online presence of any company. It is crucial to have a user friendly website that caters to the specific needs of an online visitor. Such a website increases the effectiveness of communication with the target audience. If a user likes the homepage, only then will he be enticed to explore its features further. Neoteric Infosystem Pvt Ltd, a truly dedicated agency that understands the dynamics of human online behaviour and know how to respond aptly to it so that both the company and the client bear the fruits of professionalism.

We present to you the 10 ways through which the website and homepage usability can be enhanced:

• Get a captivating headline

To start with, a snappy headline should give a global idea of what the company is all about. It should be placed beneath  the company logo. The tagline should be elaborated further in a small paragraph giving details of the services and functions of the company.

• Inclusion of a Search Box

A search box enhances the search results and cut down the time a user spends on undesired searches, thus increasing the viability of your site.

• Inclusion of a Sitemap

Simplify the navigation on the website for the user, thus enhancing its usability.

• Avoid unnecessary text and graphic elements

People usually are not interested in a company when they come searching for a product online. Rather they are more interested in features of the services and commodities provided. One should avoid using clichéd phrases like ‘welcome’ or ‘enter’ on the homepage as it occupies unnecessary space.

• Incorporate colors wisely

Elements of design like colour, size, shape, texture, animation etc. should be used appropriately. Use animation only if it adds conviction to your message. Unnecessary use of such elements increases the file size, making it cumbersome to download.

• Make scanning pages easy

Users have time constraints and scanning is mostly what they do while browsing. Therefore, the content that appears on the site must be divided under headings so that reading online text becomes easier. Making use of bullets and sub heads make the webpage scannable.

• Avoid the use of wrong UI Controls

For interaction with users, there are widgets, however, in cases where these widgets are at fault, it results in the wastage of the user’s time. Broken links and graphic buttons are some of the common flaws that should be taken care of.

• Use relevant error messages

Users are common people who do not relate with the technical error languages, therefore avoid using unsure errors and provide them with reasonable error messages so that they get it rectified.

• Avoid JavaScript Overuse

Hyperlinks are helpful for the users although overuse of JavaScript should be avoided. All the web users might not have java software installed on their computers, so the information you wish to provide them will remain cryptic if they don’t want to download the software manually.

• Avoid CAPTCHAs

CAPTCHA means Completely Automated Public Turing test to tell Computers and Humans Apart. Whenever there is a difference in country or culture, this problem occurs and the basic reason is that symbols and characters are different among every nation.