Essential Rules of Web Design for Boston Based Business

For companies based in Massachusetts, there are a number of quality Boston web design services available to help you build a site or improve an existing site.  If you have found that your site has failed to improve business, your web design layout could be to blame.  To find out if your site has a user-friendly structure, review this checklist of essential web design rules compiled by experienced Boston web designers.

? Limit Advertisements.

Nothing is a bigger turn off for consumers than excessive advertisements, whether it’s commercials on TV or ads on the sides of your site.  If you are looking to make money off advertisements, designers typically recommend that you make this no more than 25% of your site.  The other 75% should be relevant, editorial content.

? Don’t Distract Your Audience.

Boston web design firms attest that users find blinking and scrolling text, animated GIFs, and auto-loading sound obnoxious and distracting.  More often than not, these tacky elements divert visitors’ attention from site content, which should be the intended focus of any quality web design plan.  Research shows that these sorts of flashy animations are a turn off for site visitors, many of who will immediately click out of your site when blinking ads appear.  Visitors with slower computers don’t appreciate being forced to endure automatically loading animations or sound files either.

? Nix Pop Up Windows.

Another practice that Boston web designers recommend avoiding is the use of pop up windows; these are pesky to site visitors, and again cause them to become distracted from site content.  Furthermore, most all browsers allow users to disable pop up windows for just this reason; so if you use pop up windows as part of your site structure, this element might be completely overlooked by visitors.

? Clicking: Less is More.

Keep in mind that professionals always aim to minimize the number of clicks that site visitors have to make to reach the material they are looking for. If your web design requires visitors to click a chain of links to get around your site to locate sought after content, they are likely to become impatient and leave.  Along this same thread, don’t use a splash page for your homepage as it only adds unnecessary clicks, requiring more navigation for users.

? Make Pages Count.

To cut down on the time it takes for users to navigate your site, many firms suggest that you have a couple of primary pages that hold quality content for your audience.  Web design structures that have a lot of pages with sparse content lack cohesion and become sprawling and inefficient.