How Colour Psychology Can Turn a Dull Website Into a First-rate Experience

One facet of a well invented web-site is its colour scheme. Colour selection is vital in creating the look that the site's owner wants to portray. If the look of the site does not meet the users expectations, then they will leave and expediently never go back to the site. This is usually the reason why a website is not doing as well as it should be.

Knowing about colour perception could make life a whole lot easier when deciding on a colour scheme for a site. Knowing which colours could irritate and which may calm is important in giving the user the right impression and experience of the site. Why would you long for to anger a user when you yearn them to buy from your web site?

Colour contrast and harmony is another technique to be aware of. It may be used to point users attention to desired pages of areas within the site.

Below is a list of the greater favoured colours and their emotional connotations.

Red is linked to strength, fire, blood and passion. If used sparingly on a light background colour, it may be used to lure attention and highlight.

Blue is the most famed colour and it can denote confidence, loyalty and royalty. The darker end can convey strength whilst the lighter end could be used to express fantasy and dream.

The colour green can summarise senses of durability, safety and harmony. It is also a pleasant colour to use to emphasise calm and relaxation.

The colour blue is about confidence, loyalty and coolness. It is the larger popular colour in the world and it is used by multitudinous businesses to create a feeling of strength and confidence.

Black is associated with instincts of mystery and sophistication. A very favourite colour in design and photography websites, it can be used effectively to contrast and liven up other colours.

Green is associated with organic, the environment and relaxation. The lighter end of the green spectrum may be used to give a relaxed feel to a web-site.

Grey can be connected to respect, humility, decay and boredom. It is used a lot to create shiny gradients in website design to give a slick, now feel to a web site.

Orange is strongly related to spirituality and healing. It is the colour that symbolises Buddhism and it has a healing vitality about it. It is a bold colour that is not as bright as yellow yet not a deep as red.

In web design, purple is an underused colour, imaginably because it can be identified as a feminine colour. It is also linked to royalty, romance and wisdom.

Grey can be a strange colour as it is not strong. It could be used to create stylish, swanky and calm web-sites. It is used heavily on technology web sites.

Knowing about what colours symbolise and the subconscious power of them may be of glorious benefit when foreseeing websites. By knowing the target audience, web designers may thoughtfully pick colours which connect to the end user thus making the site appealing and attractive. E-commerce locales could be improved by guiding the user to the buy now button by drawing attention and creating contrast.