Pale Grey is not a Strong Colour for Good Web Design

When developing for the www, 1 aspect of the web site that requires painstaking consideration is colour. deciding on colours absent of reasoning or know-how could deter users from the web site. electing the suitablecolours with reasoning and information could govern to a greater web site.

Knowing some colour psychology and symbolism is key in knowing what colours affect people in certain ways. colour perception is strongly linked to emotions and feelings such as happiness, sadness and lust.

Colours can also effectively display contrast and emphasise sections of a webpage that you may want the user to interact with such as a promotion box or a purchase button.

Here's some of the most popular colours and how they make people feel.

White is a very minimalist colour. associated with simplicity, purity & cleanliness, it can be used to emphasise images.

Yellow is associated with comfort, liveliness, energy & joy. it is a lively colour that can be used to highlight certain areas on a webpage.

The colour red can conjure up feelings of lust, courage & strength. it is a strong colour & if used in small doses, it's commendable for emphasising issues.

The colour red is a really evocative colour & it conjures up thoughts of hell, love, fire & warning. it's probably the best colour to draw attention.

White can create contrast by being used as a background colour. the white parts in between components of a web page are referred to as negative space. White is linked with cleanliness, peace & light.

Black is a really strong colour & is linked to sexiness, intensity & elegance. it's a really popular colour on photography sites, as black creates heightened contrast with colours within photos.

Just like green, brown is associated with mother earth, calm and relaxation. there's a trend to use wood as a background colour to give the feel of the environment & organics.

Pale grey is commonly used to create shiny gradient effects in web design. The colour might be associated with refinement, stability and boredom.


In designing websites, purple is an underused colour, perhaps because it can be perceived as a girly colour. it's also associated with royalty, romance and wisdom.

Grey can be an odd colour as it is not strong. it can be used to create sophisticated, classy and calm websites. it's used heavily on technology websites.

It's evident that colours don't just make a website look beautiful, but they also have an effect on user experience & can dictate how successful a site can be. getting the colours right can evoke a website that users can discover & will make them more willing to use, explore & promote the website to pals. getting the colours wrong can accidentally put users off & have them leave your site for somebody elses.