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Web 2.0 refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the world wide web. Web 2.0 concept have led to the development and evolution of web based communities, hosted services, and applications such as social networking sites, video-sharing sites, blogs and flksonomies.

The term was first used by Dale Dougherty and Craig Cline and shortly after became notable after the O’Reilly Media web 2.0 conferences in 2004. Web 2.0 is the business revolution in the computer industry caused by the move to the internet as a platform, and an attempt to understand the rules for success on that new platform. Web 2.0 encapsulates the idea of the proliferation of interconnectivity and interactivity of web delivered content.

Web 2.0 websites allow users to do more than just retrieve information. They can build on the interactive facilities of web 1.0 to provide “Network as platform” computing, allowing users to run software applications entirely through a browser. Users can own the data on a web 2.0 site and exercise control over that data. These sites may have an “Architecture of participation” that encourages users to add value to the application as they use it. This stands in contrast to traditional websites, the sort that limited visitors to viewing and whose content only the site’s owner could modify. Web 2.0 sites often feature a rich, user-friendly interface based on Ajax and similar client-side interactivity frameworks, or full client-server application frameworks such as Open Laszlo, Flex, and the ZK framework. Like many important concepts, web 2.0 doesn’t have a hard boundary, but rather, a gravitational core. You can visualize web 2.0 as a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance form that core.

The list below is a summary of many of the common features of typical web 2.0 sites. Clearly, a site doesn’t need to exhibit all these features to work well, and displaying these features doesn’t make a design web 2.0 or good.

1. Simplicity
2. Central Layout
3. Fewer Columns
4. Separate top Section
5. Solid areas of screen real- estate
6. Simple navigation
7. Bold logos
8. Bigger text
9. Bold text introductions
10. Strong colours
11. Rich Surfaces
12. Gradients
13. Reflections
14. Cute icons
15. Star flashes

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