Keyclicks is a Complete Creative Package, Design Print, Web and Promotion agency Based near Leeds, West Yorkshire in the UK: we are a team of highly experienced web development, marketing and graphic design professionals that offer creative and innovative design and marketing solutions for both print and web. Leeds Web Design Firm, Leeds Web Development, Leeds marketing Agency.
Some of our clients have noticed that the listing that Google has for their website in its results pages has a number of sub-links below its main entry on the results pages and have to come us to ask “What are these?”
These sub-links are in effect ‘short-cuts’ to pages deep within a website that Google has placed in its search results which allow users looking for your site, to link directly into the pages of your site without first going through the main entry page Google has listed for your site (more often than not this main entry page is your site’s Home Page).
Take a look at the screen-shot images above and below in this article, which illustrate the concept.
Google calls these sub-link short-cuts into the inner pages of your website, “Site links” and defines them as:
“Site links are additional links Google sometimes generates from site contents in order to help users navigate your site. Google generates these site links periodically from your site’s contents. Because we generate site links dynamically, this list can change from time to time.”
There’s no doubt that ‘Site links’ are a useful enhancement to a website’s listing in Google’s SERPs (Search Engine Results Pages) once they’ve been allocated ‘Site links’ by Google. However because Site links are generated automatically by Google’s algorithm (the complex mathematical formulae that Google uses to rank websites in its results), as a website owner there is little control over what can and can’t be displayed the Site links listed for any particular website.
Furthermore, Google, like everything it does with respect to its search results: keeps it’s method of generating Sitelinks a secret in order to stop any one website dominating its search results. So it’s not as if you could drop them an email to ask them.
However Google does offer some background information on the subject of Site links and how website owners can to some degree, control their display.
Take a look at their own blog at:
http://googlewebmastercentral.blogspot.com/2006/09/information-about-sitelinks.html
and within the Webmaster Help Centre on its own site:
http://www.google.com/support/webmasters/bin/answer.py?answer=47334&topic=8523
Researching the subject on the web through various SEO blogs and forums it seems that the consensus of opinion by experienced web marketers is that in order for a site to be allocated Site links by Google, it generally has to satisfy a number of criteria, namely:
• The website is easily spider able with a well structured navigation
• The site gets a good ranking with high levels of natural search traffic
• The site has a high click through rate (CTR) from the search results page
• The site presents useful outbound links
• There are many inbound links from high quality, 3rd party websites
• The website age is several years old
Leeds Web Designers are expert in creating eye-catching websites, If you have a website, whether it’s ours or not and you feel that it’s ranking in Google could be improved, then get in touch for a free site evaluation.
Huddersfield Web Designers are specialized in proving innovative web design, web development services and web marketing solutions increases exceptional value and efficiency of your business website and set you on the right successive path.
- Related Articles
- Related Q&A
How to Build a Website? Ten Things You will Need to Build a Successful Website
By: Nicole McCullum | 14/11/2009So you have decided that you absolutely need a website. Before you dive in, I would like to share with you ten things you would need to know on how to build a website, in order to ensure the success of your website project.
The value of IT outsourcing
By: Brigette | 14/11/2009IT is an integral part of any business these days. It is simply impossible to run a successful business without a good IT infrastructure in place. You may think that because you are a smaller business, you can slip under the IT radar until you get bigger.
Learn Microsoft FrontPage in Simple Steps
By: suman | 14/11/2009Microsoft FrontPage is highly user friendly WYSIWYG editor. It is very unfortunate that this great tool has been discontinued to promote the one other product of Microsoft. However, many web users find it convenient to use this tool to create exciting web pages. There are also template vendors that sell FrontPage templates for a price.
Web Design Company India
By: linksswap | 14/11/2009So, you are decided on hiring the right web design and Development Company? Have you got a clear idea set in your mind about what is right and what is wrong? Do you know what it takes to make it a good and best web design and development company India?
Content management as an effective maintenance strategy
By: Ajay Prasad | 14/11/2009The viewer may be attracted to a website if it has new contents, new information, different developments or an interactive element. Website maintenance includes text updates, graphic changes within its program.
Upgrade your website by Flash web design
By: Arun Kumar | 14/11/2009Flash is one of the most widely used web development platforms for adding animation to websites. Besides animation, the complete website can be created in Flash as it is more stable and attractive than plain HTML text. The Flash player application is used by web users to view Flash files and is available freely for most operating systems. This application is also integrated in most web browsers.
Web Development Solutions: Creating a World of Complete Web Advantages
By: Arun Kumar | 14/11/2009Websites are the best ways to flaunt your presence in the virtual world – be it for purely personal or professional needs. And in order get a decent website developed for you, you need to take care of many a things. For example, at first you need to reach a web development services provider that offers complete web development solution at rates that just fall under your budget.
Difference between Website Design and Website Development
By: James parker | 13/11/2009Web design and web development are two elements going hand in hand behind a successful website. The working of these two may be different, but their basic purpose remains the same, i.e. to produce good functioning websites.
New Md for Rhodar as Davy Moves to a More Strategic Role
By: Keyclicks | 29/09/2008 | Business OpportunitiesRhodar, one of the UK's leading asbestos abatement companies, has announced the appointment of a new managing director.
Office Life Attractions
By: Keyclicks | 26/08/2008 | Web DesignThe Fading Attractions of Office Life O2 (the mobile telecoms company) have recently surveyed small businesses about their working arrangements so I read in one of the nationals earlier this week.
Make it Relevant
By: Keyclicks | 22/08/2008 | Web DesignIn the world of bricks and mortar retail shopping the location of a shop is quite often the key to its success if it's going to benefit from passing footfall.
What are Google Site Links?
By: Keyclicks | 11/07/2008 | Web DesignThese sub-links are in effect ‘short-cuts’ to pages deep within a website that Google has placed in its search results which allow users looking for your site, to link directly into the pages of your site without first going through the main entry page Google has listed for your site (more often than not this main entry page is your site’s Home Page).
Fanatical Web Hosting
By: Keyclicks | 08/07/2008 | Web DesignIf the livelihood or the reputation of your business pivots upon the performance of your website, then no doubt your web hosting arrangements will be a critical factor for your business.
Build it and They Will Come !
By: Keyclicks | 08/07/2008 | Web DesignIn its last report on the matter the Office of National Statistics stated that Internet sales rose 29% to £130.4bn in 2006 over a 2005 figure of £101bn. That's a big jump. No doubt the figures for 2007 will show a similar if not greater leap when they are released later this year. The ONS goes on to say that 56.3% of businesses made a purchase online during 2006.
What’s in a Name?
By: Keyclicks | 08/07/2008 | Web DesignChoosing and using a strong domain name for your website can be the difference between success and failure for your Leeds Web Design.