1. The consistency of the service:
First of all think of a brand new hosting company which show off several features, dream of every user but alas! It doesn’t survive for too long. Let's complete it with an example there is a company offering 500MB of storage capacity, 10GB of bandwidth a month, domain hosting, unlimited domain parking, CPanel along with all possible features, entirely no ads, and this merely for 150 posts in their forum. Outstanding as a dream? But after making few bucks they simply went offline. No declaration in advance, no regret, not anything!
Factors to be kept in mind:
1. Design:
A decent layout is quite important for the consideration. One should verify that the host to whom he/she is going to deal with possess a professional site or just a free template site, which is probably just a waste of time, nothing else.
What is their experience in this sector? It doesn’t mean that new sprung hosting services are worthless, but at least two months experience is quite essential.
One should also enquire about their Google PR, ranking, other locations etc. If the concern site possesses numerous inbound links, the host will have a good budget to maintain his/her client’s site.
2. Advertisements
One should also check for the ads that are placed on one’s space by his/her free web host. It is really annoying to display someone else's ads on one’s page and it is in real sense the price user has to pay for free service of the provider. However there are some hosts who don’t put these banners or other forms of advertising in exchange for their services.
Thus one should look for:
1) How are the ads looking like in one’s page: User should keep in mind that the color patter of his/her site should not get disturbed with the color of the banner or ad placed by the provider? It is always better that user should select a host who permits user to place a banner code anywhere the user wants. This is the best way as the user is free to place the banner at the place of his/her ease.
2) To check if the host is displaying targeted ads: If one’s site displays totally contrast ads then it is really annoying for one’s visitors example if one’s site is for pet care and the ad is displaying car sale then it is really unprofessional. Moreover one must watch out for sites that display pornographic ads.
3) The kind of ads hosts are displaying: One should never at any cost sign up for a site that advertises through popups. The disadvantage of popups is that they are like a threat of viruses and so visitors don’t like to return back to one’s site after experiencing them.
4) Is the host permitting the user to display his/her own ads: User should check if the host is allowing him/her to display his/her own ads. This issue is not at all small and so user must take it seriously.
3. Availability of tools and scripts available
There are some good features like forums, guest books, counters; polls etc which one can use as additional to his/her site. If user is not willing to handle installing such an addon from a third party then he/she can search for a hosting provider who provides it in advance. One should understand that such tools are not always the best and most are available without any cost. In contrast, if user selects an hosting providing few or no such tools then they probably needs to counter a slow server which will adversely affects the clients.
4. Available bandwidth and situation after full consumption:
It doesn’t matter the size of one’s site but user should verify that the available bandwidth must be at least 1GB a month. The concern host should be such that who propose a paid subscription rather just jamming the accessibility of one’s page as he/she consumed the entire quota of bandwidth. This can be effective to maintain the flow of traffic with out any form of barrier.
To understand better here is simple calculation if one’s pages average are of 50kB, including images, or (approx.) 0.05MB. Now let’s assume one’s visitors browse 3 pages on average, before they leave the site. That is equivalent to 3 x 0.05 = 0.15 MB. Now after dividing 1GB (or 1,000 MB) by 0.15, the result obtained would be 6,666 i.e. the average number of visitors one can expect in one month without exceeding the bandwidth quota. Now after dividing that by 30 one will get 222 visitors per day. One should also keep in mind that search engines also consumes bandwidth which can be even consumption of as much as 100MB if one is having large number of pages.
5. What one’s URL will seem like?
Although one can receive a short URL without any cost from several sites, however, it's quite nice if one’s host offer a URL that's easy to memorize. One should go for a host that offers a sub domain if accessible (http:// www.one’saccount.theirdomain.com instead to http://www.theirdomain.com/one’saccount).
Internet 
