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The Holy Grail for drinks companies is the pursuit of growth. But for wines and spirits producers, where is the growth coming from? What stands in the way of achieving growth and what marks out successful strategies that are most likely to foster growth?
To answer these questions we solicited the views of a select group of the industry's most successful practitioners and astute observers, comprising of James L. Bareuther, executive vice president and chief operating officer of Brown-Forman Beverages; Gavin Hewitt, chief executive of The Scotch Whisky Association; Robert Sands, president and chief operating officer of Constellation Brands; Ian Shackleton, beverages analyst at Lehman Brothers; and just-drinks editor Olly Wehring.
Table of Contents :
Introduction
Views in the round
The pursuit of growth - setting the agenda
Developed markets, demanding consumers and premiumisation
Growth through innovation
Social responsibility and a collective voice
Summary
Questions and answers
James L. Bareuther, executive vice president and chief operating officer, Brown-Forman Beverages
Gavin Hewitt, chief executive, The Scotch Whisky Association
Robert Sands, president and chief operating officer, Constellation Brands
Ian Shackleton, beverages analyst, Lehman Brothers
Olly Wehring, editor, just-drinks.com
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