In this free email course, I'll tell you everything I know about improving your writing, publishing it electronically and in print, and promoting it after the sale.
Two questions you should ask:
(1) What will it cost me?
(2) What does this Michael LaRocca guy know about it?
Answer #1 -- It won't cost you a thing. The single most important bit of advice I can give you, and I say it often, is don't pay for publication.
My successes have come from investing time. Some of it was well spent, but most of it was wasted. It costs me nothing to share what I've learned. It costs you nothing to read it except some of your time.
Answer #2 -- "Michael LaRocca has been researching the publishing field for over ten years."
This quote, from an ezine (electronic newsletter) called Authors Wordsmith, was a kind way of saying I've received a lot of rejections. Also, my "research" required 20 years.
But in my "breakout" year (2000), I finished writing four books and scheduled them all for publication in 2001. Then I spent almost a year as an editor and Author Development Specialist for one of my publishers.
After my first book was published, both my publishers closed. Two weeks and three publishers later, I was back on track. All four books were republished, and a fifth will be released in 2004. Written in 2003, no rejections.
See how much faster it was the second time around? That's because I learned a lot.
2004 EPPIE Award finalist. 2002 EPPIE Award finalist. Listed by Writers Digest as one of The Best 101 Websites For Writers in 2001 and 2002. Sime-Gen Readers Choice Awards for Favorite Author (Nonfiction & Writing) and Favorite Book (Nonfiction & Writing). 1982 Who's Who In American Writing.
Excuse me for bragging, but it beats having you think I'm unqualified.
Also, I found more editing jobs. That's what I do when I'm not writing, doing legal transcription, or teaching English in China (my new home). But the thing is, if I'd become an editor before learning how to write, I'd have stunk.
I'll tell you what's missing from this course. What to write about, where I get my ideas from, stuff like that. Maybe I don't answer this question because I think you should do it your way, not mine. Or maybe because I don't know how I do it. Or maybe both.
Once you've done your writing bit, this course will help you with all the other stuff involved in being a writer. Writing involves wearing at least four different hats. Writer, editor, publication seeker, post-sale self-promoter.
Here's what I can tell you about my writing.
Sometimes a story idea just comes to me out of nowhere and refuses to leave me alone until I write it. So, I do.
And, whenever I read a book that really fires me up, I find myself thinking, "I wish I could write like that." So, I just keep trying. I'll never write the best, but I'll always write my best. And get better every time. That's the "secret" of the writing "business," same as any other business. Always deliver the goods.
I read voraciously, a habit I recommend to any author who doesn't already have it. You'll subconsciously pick up on what does and doesn't work. Characterization, dialogue, pacing, plot, story, setting, description, etc. But more importantly, someone who doesn't enjoy reading will never write something that someone else will enjoy reading.
I don't write "for the market." I know I can't, so I just write for me and then try to find readers who like what I like. I'm not trying to whip up the next bestseller and get rich. Not that I'd complain. Nope, I have to write what's in my heart, then go find a market later. It makes marketing a challenge at times, but I wouldn't have it any other way.
When you write, be a dreamer. Go nuts. Know that you're writing pure gold. That fire is why we write.
An author who I truly admire, Kurt Vonnegut, sweats out each individual sentence. He writes it, rewrites it, and doesn't leave it alone until it's perfect. Then when he's done, he's done.
I doubt most of write like that. I don't. I let it fly as fast as my fingers can move across the paper or keyboard, rushing to capture my ideas before they get away. Later, I change and shuffle and slice.
James Michener claims that he writes the last sentence first, then has his goal before him as he writes his way to it.
Then there's me. No outline whatsoever. I create characters and conflict, spending days and weeks on that task, until the first chapter really leaves me wondering "How will this end?" Then my characters take over, and I'm as surprised as the reader when I finish my story.
Some authors set aside a certain number of hours every day for writing, or a certain number of words. In short, a writing schedule.
Then there's me. No writing for three or six months, then a flurry of activity where I forget to eat, sleep, bathe, change the cat's litter... I'm a walking stereotype. To assuage the guilt, I tell myself that my unconscious is hard at work. As Hemingway would say, long periods of thinking and short periods of writing.
I've shown you the extremes in writing styles. I think most authors fall in the middle somewhere. But my point is, find out what works for you. You can read about how other writers do it, and if that works for you, great. But in the end, find your own way. That's what writers do.
Just don't do it halfway.
If you're doing what I do, writing a story that entertains and moves you, then you will find readers who share your tastes. For some of us that means a niche market and for others it means regular appearances on the bestseller list.
Writing is a calling, but publishing is a business. Remember that AFTER you've written your manuscript. Not during.
I've told you how I write. For me.
The next step is self-editing. Fixing all the mistakes I made, that I can identify, in my rush to write it before my Muse took a holiday. Several rewrites. Running through it repeatedly with a fine-toothed comb.
Then what?
There are stories that get rejected because the potential publisher hates them, but far more are shot down for other reasons. Stilted dialogue. Boring descriptions. Weak characters. Underdeveloped story. Unbelievable or inconsistent plot. Sloppy writing.
That's what you have to fix.
After my fifteen-year hiatus from writing, I started by using Free Online Creative Writing Workshops. What I needed most was input from strangers. After all, once you're published, your readers will be strangers. Every publisher you submit to will be a stranger. What will they think? I was far too close to my writing to answer that.
Whenever I got some advice, I considered it. Some I just threw out as wrong, or because I couldn't make the changes without abandoning part of what made the story special to me. Some I embraced. But the point is, I decided. It was my writing.
After a time, I didn't feel the need for the workshops anymore. I'm fortunate enough to have a wife whose advice I will always treasure, and after a while that was all I needed. But early on, it would've been unfair to ask her to read my drivel. (Not that I didn't anyway.)
Your goal when you self-edit is to get your book as close to "ready to read" as you possibly can. You want your editor to find what you overlooked, not what you didn't know about.
To that end, I offer two resources.
Your story is your story. You write it from your heart, and when it looks like something you'd enjoy reading, you set out to find a publisher who shares your tastes. What you don't want is for that first reader to lose sight of what makes your story special because you've bogged it down with silly mistakes.
Authors don't pay to be published. They are paid for publication. Always. It's just that simple. And later, I'll tell you where to get some free editing.
But there's a limit to how much editing you can get without paying for it. Do you need more than that? I don't know because I've never seen your writing. But if you evaluate it honestly, I Think you'll know the answer.
As an editor, I've worked with some authors who simply couldn't self-edit. A non-native English speaker, a guy who slept through English class, whatever. To them, maybe paying for editing was an option. This isn't paying for publication. This is paying for a service, training. Just like paying to take a Creative Writing class at the local community college.
By the way, I don't believe creativity can be taught. Writing, certainly. I took my Creative Writing class in high school, free, and treasure it. But I already had the creativity, or else it would've been a waste of the teacher's time and mine.
If you hire an editor worthy of the name, you should learn from that editor how to self-edit in the future. In my case it took two tries, because the first editor was a rip-off artist charging over ten times market value for incomplete advice.
That editor, incidentally, is named Edit Ink, and they're listed on many of the "scam warning" sites mentioned at Useful Links For Authors. They took kickbacks from every fake agent who sent them a client. (I'll talk about fake agents later.)
If you choose to hire an editor, check price and reputation. And consider that you might never make enough selling your books to get back what you pay that editor. Do you care? That's your decision.
The first, most important step on the road to publication is to make your writing the best it can be.
- Related Videos
- Related Articles
- Ask / Related Q&A




Do you want to know how to submit an article online?
By: Richard Marsteller | 16/11/2009How to write an article and get it published online
Novel Writing: Five Tips For Making it Easy
By: Julie Coan | 15/11/2009Novel writing is easy if you follow these few simple tips. I hear writers groan all the time about how difficult writing a novel is. I admit to being one of them until I figured out a couple of secrets. Just by changing a few of your writing habits, novel...
How to Write a Novel: 5 Reasons Why You Should Plan Before You Write
By: Julie Coan | 15/11/2009There are many writers that say that you don't need to plan before you write a novel. They say that the novel will just grow as they write. They say that planning stifles their creativity. Most people who don't plan their novel never finish it. Planning your novel provides a...
Tips to write a good article
By: Zenaire | 15/11/2009Write an article as if you are talking to your readers. Make your article interesting and enjoyable to read. Don't make any strict rules just always be simple and easy to help anyone understand what you are trying to say...
Starting a Freelance Writing Career or Thoughts About Taking the Plunge
By: SANDEEP | 14/11/2009Nikes ad has taken on new meaning for me of late; Just do it runs through my mind like a mantra. Although my dreams have nothing to do with athletic shoes and little to do with athletics unless you count the long list of ideas I have developed which revolve around my sons and their activities, I have spent a long time avoiding the one thing I have always wanted to do write.
The Cure For a Common Case of Writer's Block
By: Andrea Glass | 14/11/2009Have you ever come down with a case of writer's block? When you're fresh out of words! Your mind's a blank and so is the page. You can't come up with another thing you can say. Small business owners who have to write articles, blog posts, ezines, website content, ebooks, and other info-products often get stuck when they have to write about themselves or their business. They're just too close to the situation to put into words what they want to say to promote their business.
To Know201 - Is It The End
By: james alan h. | 14/11/2009The Mayan Calendar and prospect of Time commonly known as the "The Long Count", ends on December 12th, 2012, I do not believe there is any mention of the end of the world. Perhaps that is just how people interpreted it
Affordable Ghostwriters Offer You Exceptional Quality AND Exceptional Rates!
By: Tess Tackett | 13/11/2009Affordable ghostwriters can provide you with content that is just as compelling, well written and optimized as any content written by a ghostwriter that charges exorbitant prices!
5 Killer Ways to Explode Your Opt in Listaa
By: mohan mittal | 27/03/2008 | BusinessYour Opt In list is the life-blood of your business. What better way can there be than having thousands of people to market to every month for 'Zero Cost'. A valuable customer list is the most important aspect of any business, online or off.
Affiliate Programs Can be Very Beneficial to Internet Market
By: mohan mittal | 25/03/2008 | BusinessAn affiliate program is, simply defined, a sales job in which you earn a commission. You will be an independent representative of a company, offering their services and products to prospective customers.
Affiliate Programs - How to Pick the Solid Ones & Affiliate Programs - Rags to Riches
By: mohan mittal | 25/03/2008 | BusinessIf you've surfed the internet long enough, you must've found so many merchants offering Affiliate Programs. But the tricky thing is to choose the solid ones for your niche.
The SEO Rip-off
By: mohan mittal | 24/03/2008 | BusinessI have decided to write this article as a result of numerous emails. It seems more and more people are falling victim to bad SEO. The main complaint is that they are paying entirely too much for little or no results. Additionally, many fall prey to bad SEO practices. If you plan to hire an SEO pro in the future, I suggest you use this article as a set of guidelines.
Six Sigma for Small Business
By: mohan mittal | 24/03/2008 | BusinessIt is not surprising that some people may perceive Six Sigma as being only for large corporations. Major corporations such as Allied Signal, Black & Decker, Dow Chemical, DuPont, Federal Express, General Electric, Johnson and Johnson, Kodak, Motorola, Sony, and Toshiba have all rolled out Six Sigma efforts and achieved outstanding results. Yet, it is incorrect to think that Six Sigma process improvement results can only be achieved by huge organizations. Small businesses can also succeed in impl
Toll Free Virtual Pbx Systems Level the Playing Field for Small Businesses
By: mohan mittal | 24/03/2008 | BusinessTechnology, some people fear it, some resist it, and others embrace it. As a small business owner, it could be the best thing that ever happened to your company. With the technology available today, small businesses are increasingly leveling the playing field between themselves and big companies. With toll free virtual PBX (Private Branch Exchange) telephone systems, small businesses are combining today’s technology with traditional customer service to take their business to the next level.
12 Reasons Why You Need a Blog
By: mohan mittal | 21/03/2008 | Business"Why Should I Blog? I Simply Don't Get It" This post on a popular discussion forum set me thinking - and I came up with 12 reasons you should blog.
Achieving Financial Security in an Unreliable Economy
By: mohan mittal | 21/03/2008 | ManagementFinancial Security is a false concept that developed in American society based on the idea that security comes from the perceived reliability of a regular or planned paycheck. Many people, believing in the commitment of their corporations to their well-being, have found themselves downsized, layed-off, outsourced, transferred, or, in some cases, even fired. The immediate reality becomes harshly apparent and sadly disappointing.