The Value Of Good Writing

<h1>The Value Of Good Writing</h1>Author: <a title="Chris Angus" href="http://www.articlesbase.com/authors/chris-angus/10435.htm">Chris Angus</a> Almost every week I see brochures, websites, advertisements and newsletters that have been poorly written. Either the spelling is weak, or the sentences are badly constructed, or the key message is buried somewhere in the middle. Sometimes the message isn't even clear. What these pieces lack is good copywriting. 
 
Most of what I see has been written by highly competent professionals who are expert in their field. But not in writing. They imagine that because they are smart chief executives, or clever IT specialists or skilful consultants that they can also turn their hand to copywriting. Often they cannot. The net result is that what they write diminishes their message and damages their reputation. 
 
Whereas poor writing will sabotage a good reputation, excellent copywriting will enhance it. Indeed really good copywriting can sometimes create a reputation where none existed before. So for example, a well turned-out brochure, crisply written and beautifully designed can help an organisation craft a completely new image. Similarly, a radically new website which has an eye-catching design, a clear structure and copy that is easy to read and convincing, can make a dramatic difference to an organisation. Good copywriting gets noticed and that's good news for the business that the copywriting is supporting. 
 
Good copywriting not only gains the attention of the reader, it convinces as well. That is so important. The writing needs to be attractive, friendly and jargon-free, but it will fail if its underlying message is not made strongly enough. An interesting example is the writing of a case study for a company magazine or sales brochure. Unless the case study contains clear and objective arguments to show why a product or service was a success, it won't convince the reader. 
 
Copywriting a case study sounds easy, given what I've just said. But it is not. You have to strike a balance between giving too much information to the reader and too little, and between inflating the reasons for success and under-selling them. Most important of all you have to remember all the time who your audience will be. 
 
Understanding your audience is absolutely key to good copywriting. That's where the value of good copywriting lies. A skilled copywriter will start by thinking about who they are writing for, what they want to say and the best way of putting that message across. It should be lucid, inviting and interesting. To me that's good copywriting. 
their services.About the Author: Christopher Angus is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com <a href="http://www.crcwritingservices.com">Copywriter</a>Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/writing-articles/the-value-of-good-writing-101776.html" title="The Value Of Good Writing">The Value Of Good Writing</a>

Almost every week I see brochures, websites, advertisements and newsletters that have been poorly written. Either the spelling is weak, or the sentences are badly constructed, or the key message is buried somewhere in the middle. Sometimes the message isn't even clear. What these pieces lack is good copywriting.

Most of what I see has been written by highly competent professionals who are expert in their field. But not in writing. They imagine that because they are smart chief executives, or clever IT specialists or skilful consultants that they can also turn their hand to copywriting. Often they cannot. The net result is that what they write diminishes their message and damages their reputation.

Whereas poor writing will sabotage a good reputation, excellent copywriting will enhance it. Indeed really good copywriting can sometimes create a reputation where none existed before. So for example, a well turned-out brochure, crisply written and beautifully designed can help an organisation craft a completely new image. Similarly, a radically new website which has an eye-catching design, a clear structure and copy that is easy to read and convincing, can make a dramatic difference to an organisation. Good copywriting gets noticed and that's good news for the business that the copywriting is supporting.

Good copywriting not only gains the attention of the reader, it convinces as well. That is so important. The writing needs to be attractive, friendly and jargon-free, but it will fail if its underlying message is not made strongly enough. An interesting example is the writing of a case study for a company magazine or sales brochure. Unless the case study contains clear and objective arguments to show why a product or service was a success, it won't convince the reader.

Copywriting a case study sounds easy, given what I've just said. But it is not. You have to strike a balance between giving too much information to the reader and too little, and between inflating the reasons for success and under-selling them. Most important of all you have to remember all the time who your audience will be.

Understanding your audience is absolutely key to good copywriting. That's where the value of good copywriting lies. A skilled copywriter will start by thinking about who they are writing for, what they want to say and the best way of putting that message across. It should be lucid, inviting and interesting. To me that's good copywriting.
their services.

Christopher Angus is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com Copywriter

Rate this Article:

5 / 5 stars - 3 vote(s)

Re-Publish

Article Source: http://www.articlesbase.com/writing-articles/the-value-of-good-writing-101776.html

Article Tags: Writing, Copywriting, Copywriter

Related Videos
Related Articles
Ask / Related Q&A

Play

Simple Writing System: Bullets

Play

Simple Writing System: Nitty Gritty

Play

Copywriting Tips: The Go To Guy

Play

Copywriting Tips: Waking People Up

Play

Copywriting tips:How To Write

Latest Writing Articles
More from Chris Angus

Dissertation Editing – Deliver the best

By: Dissertation | 04/01/2010
The Dissertation Editing demands sincerity and concentration on your work. As a writer you have to take care of every mistake while editing the dissertation.

Tips for improving essay writing speed

By: Vishal Dwivedi | 03/01/2010
Being fast saves on time and hence increases in production and income. Speed writing allows one to forget the flaws of writing and grammatical errors and just type .Speed writing involves setting a goal and trying to complete it as quickly as possible. There are several factors that affects on how to improve the writing speed.

Writing styles

By: Vishal Dwivedi | 03/01/2010
It is commonly used in citing social sciences and psychology. The general APA guidelines entails the research be typed in double space, font size between 10-12 in Times New Roman. The major sections include the title page, abstract, main body and the reference. The style specifies the order of headings, references, arrangement of tables, appendices, footnotes and formatting. It also combines the author-date style of parenthetical referencing.

Simple secret to write effectively and profitably essay

By: Vishal Dwivedi | 03/01/2010
Planning helps to present your material in an organized way making the reader to be confident .It is important to plan on how to set up the essay, researching on the topic and finally writing it down. Planning the essay involves dividing it into three sections; the introduction, the body, the conclusion and simply listing all the points you want to cover in the main body.

Melda researchers advice on writing a research paper

By: Vishal Dwivedi | 03/01/2010
Writing a good research paper is a skill that can be learnt, it starts with reading the topic, the number of words required, the writing style to be used and coming up with good ideas about the topic in question, at first an individual might not have an obvious idea about what the topic is all about but once you gather information a clear picture starts forming. The first step is to affirm your thesis; a thesis statement is a declaration that tells the reader what you want to discuss or demonstr

Procedure for writing a term paper

By: Vishal Dwivedi | 03/01/2010
Good subjects are based around questions. The subject must be interesting to the writer so as to find questions to answer the paper. Writing a term paper revolves around trying to learn about new subjects or expound on a given issue. The paper is an attempt to write structured answers to whatever query one decides upon using facts for the intention of proving or supporting your argument.

Powerful Introduction to Custom Essay Writing

By: Vishal Dwivedi | 03/01/2010
Custom essay are professionally written essays which are descriptive in nature and deals with a particular topic thus one should have good plan on how the essay will be before writing. Planning involves having additional information to support the topic and not relying only on one source.

SEO - Are Gateway Or Doorway Pages Necessary?

By: Chris Angus | 27/06/2007 | Internet
As a general rule, most sites do not need to be enhanced with gateway or doorway pages. This is because a good web site will naturally contain content that uses relevant keyword phrases that potential customers will relate to. This is the same language that will be typed into a...

SEO Web Design For Text

By: Chris Angus | 27/06/2007 | Internet
It is well known that the best way to search engine optimize a website in terms of its design is to keep it as free as of many bells and whistles as possible (including images, banners and graphics.) However once you have some excellent copy to put on the front...

Seo - Pagerank And Link Popularity Are Not The Same Thing.

By: Chris Angus | 05/04/2007 | Internet
A definition of both P It's important to note that Google PageRank is not the same thing as link popularity. Two concepts that are commonly confused when it comes to search engine optimization are page rank and link popularity. Page rank focuses only on the quantity and popularity of your links...

Enhancing Meta Tags May Not Enhance SEO

By: Chris Angus | 05/04/2007 | Internet
A discussion of why enhancing meta tags simply does not always work as an effective form of search engine optimization for some sites. One thing that is very puzzling to both expert and novice SEO marketers alike is the fact that adding meta-tags to a site may not always work. This...

Seo - Dealing With Search Engine Algorithms

By: Chris Angus | 05/04/2007 | Internet
A discussion of search engine algorithms and how different search engines use different formulas to determine page rankings. One of the most frustrating aspects of search engine optimization is that the formulas that determine it do indeed change. There is also no one single formula for "beating the system" that works...

Seo Is A Never Ending Job

By: Chris Angus | 05/04/2007 | Internet
A discussion of the evolution of SEO and why it is important to practice eternal vigilance of the search engine optimization that is on your site so that it is always effective. If you have been following the SEO business at all or are even just a little bit interested in...

SEO - How To Optimize Your Site Navigation

By: Chris Angus | 24/03/2007 | Internet
Discussions of the techniques that can be used to search engine optimize your site navigation so you can make more money from programs like Google Adsense. Sometimes you have optimized your website with high-paying keywords (for a program like Google Adsense) but you can't seem to get any one to visit...

SEO - How To Calculate The Bandwidth And Disk Space For Your Website

By: Chris Angus | 24/03/2007 | Internet
A discussion of how the amount of bandwidth and disk space on your site can affect your SEO efforts and how to calculate how much you need. One important aspect of search engine optimization is functionality and of course that means that your site must always be up and running. This...