When you're a newbie at search engine optimization, you are told that content is "king." If you want to succeed at Internet marketing, you must have keyword-enriched information in the form of educational articles... the type of content Internet users are looking for. However, some people get mislead at the term "educational article." Thinking that the content must be formal or academic, they may turn to an inappropriate source for their information... essay mills.
What are essay mills? Essay mills are sites that try to pass off college term papers as educational articles. These papers are often written by college students desperate to make money. However, things get shady because the content is meant to be used for dishonest purposes.
Yet, if you receive all of the rights associated with a term paper, why can't it be used as an educational article on your site? Well, first off, essay mills are not organizations that can be trusted. And even though there are students that submit their own papers, there are others that try to game the system. They submit plagiarized content from other sources, such as websites, books or magazine articles. From there they try to piece together an 'educational article' that is original. But once your site is up, Google will know differently because of its duplicate content penalty.
With Google's duplicate content penalty, sites that have content similar to another get a black mark with Google's bots. This means they will be indexed lastly, even if the site is worthwhile in other ways. And, if it is found out that all of the sites educational articles are plagiarized, it's possible the site could get blacklisted. When this happens, the site will not get indexed at all, even if it had been listed previously.
So, if essay mills are not an appropriate place to find your content, where can you find educational articles for your site? Well, if you don't have time to write them yourself, you could consider getting educational articles from article directories. You will have to include the URL of the author, but in return, you receive high-quality content that should rank well in Google. Just make sure you use content that has the least number of visits, so you limit the possibility of the duplicate content penalty.
Another option could involve buying educational articles from sites that sell private label content. With this arrangement, you own the rights to the article, so you are not obligated to post any of the author's original information. You can even put your name on the material if you wish. The only downside is if the content is distributed to a large group of people, you lose your SEO advantage. That's why you will want to try to buy plr content where you are the sole owner. In the plr world, this arrangement is known as "exclusive rights."
In conclusion, don't get your educational articles from essay mills. It's not worth risking your site's reputation. Instead, use article directories, buy plr content or even better, write your own.
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